Keith Zubchevich

Board Member / Conviva 
LinkedIn Profile


As Chief Strategy Officer of Conviva, Mr. Zubchevich is responsible for Product, Marketing, Corporate Development and Partnerships/Alliances, shaping the company’s product and marketing vision and strategies, as well as pursuing partnership opportunities within the video ecosystem and beyond. With a proven track record of driving company success, he brings a wealth of leadership expertise and functional capabilities to the role. He has held a range of executive positions, from Sales and Marketing to Corporate and Business Development, across a variety of industry-leading technology companies, as well as emerging start-ups.

Prior to joining Conviva in 2008, Mr. Zubchevich was Vice President of Business Development at Riverbed Technology, where he was instrumental in developing the industry leader’s go-to-market strategy and key partner relationships as the company went public. Previously, as Director of Operations at Cisco, he was responsible for storage-switching and optical solutions for both the Sales and Worldwide Channels groups, and led the launch of Cisco’s MDS storage networking technology effort, which garnered revenues of $244 million in two years. Prior to Cisco, Mr. Zubchevich was a Regional Vice President with McDATA, where he was a member of the core team that designed and implemented the company’s sales and channel coverage model. Earlier in his career, Mr. Zubchevich held sales management roles in the open systems divisions of Digital Equipment Corporation and StorageTek.

Mr. Zubchevich holds a Bachelor’s degree in Economics from San Diego State University.