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Industry Leaders in the Online Video Ecosystem Converge in New York City for First Streaming Video Alliance General Member Meeting

Streaming Video Alliance Welcomes Intel, Verizon as New Members 


NEW YORK, NY — May 12, 2015 — The Streaming Video Alliance (SVA), a newly formed industry forum comprised of leading companies from the online video ecosystem, convenes today in New York City for the first General Member Meeting. Today’s session will focus on welcoming new members to the Alliance, which include Intel and Verizon; a planning session for established Working Groups focused on Open Caching, Android Client Ecosystem, Quality of Experience and Content Ingestion; and industry updates from members. The invite-only General Member Meeting will be held during Streaming Media East at the New York Hilton Midtown.


The SVA was established to develop an open architecture, propose standards and promote best practices to support the future of streaming video. Leading organizations from across the industry are collaborating via the SVA to discuss and plan how the video ecosystem can operate openly and scale to best meet consumer demand.


Today’s member meeting, keynote presentation and industry discussions will cover the following topics:


  • Keynote address from Joe Inzerillo, EVP and CTO, MLB Advanced Media. Inzerillo will share his insights on developments in online video and discuss opportunities for deeper ecosystem collaboration.
  • General membership announcement. Effective June 1, all interested companies, organizations and individuals may begin the membership process to join the SVA. Those interested in joining can visit Currently, more than 200 companies have registered to confirm their interest in the Alliance.
  • An update on working groups. The SVA announced its Open Caching Working Group, which will propose standards and promote best practices that foster an open and universal caching architecture. During this meeting, the SVA will report on the progress of other active working groups and how members can contribute to these initiatives.


“Our customers continue to consume more and more streamed video, making it the dominant overall traffic on our network. As demand continues to rise, we at Charter, and others in the industry, must find ways to scale our networks to accommodate this growth in ways that enhance customers’ experiences and provide equal access to all content,” said Jay Rolls, CTO at Charter Communications and SVA Board Member. “To that end, our newly formed alliance will collaborate with leaders from across the streaming video ecosystem to propose new industry standards and establish and promote best practices, with the goal of creating an open architecture, including a transparent system of storing content within networks so our respective customers have the best possible experience, including access to any content they want to watch.”


Members of the Alliance

With Intel, PeerApp and Verizon joining the group, the Alliance has more than 20 industry-leading content providers, network operators, content delivery networks and technology providers. The founding members of the SVA include: Alcatel-Lucent, Charter Communications, Cisco, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo!.


For more SVA information and to access the keynote address, visit


About The Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of proposed standards and best practices for an open architecture that will operate across the streaming video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please


About the Author

Amber Winans
Managing Principal at | Website

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with an emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, social media, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, employee and C-suite communications and channel PR. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News "Top Women in PR." Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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