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Streaming Video Alliance Continues to Gain Momentum, Shape Future of Online Video – Industry Leaders Converge in Denver This Week

SVA Members Convene at Charter Communications’ Technology Center to Share Vision of Streaming Video and Welcome New Members, Including Sky and Time Warner Cable


DENVER, CO — September 1, 2015 — The Streaming Video Alliance (SVA), a newly formed industry forum comprised of leading companies from the online video ecosystem, is holding its quarterly invitation-only member meeting today in Denver. Charter Communications is hosting the meeting at the Charter Technology and Engineering Center (CTEC). The growing SVA membership, which includes industry leaders from across the ecosystem, will continue their work to define the open architecture for streaming, establish best practices and promote their vision for the future of streaming that will allow online video to flourish.


Consumer demand for online video is exploding and will only continue to increase with the emergence of new streaming technologies, the proliferation of mobile devices and the accelerating pace of newly launched online content. By 2019, online video will make up 80 percent of the world’s Internet traffic, according to a recent report by Cisco. The report also states that an individual would spend over five million years watching the amount of video that will cross global IP networks every month in 2019. To address this industry transformation, leaders across the online video ecosystem must work together to develop an open architecture that will create better, faster digital experiences for today’s connected consumers.


“The SVA is leading the movement for an open architecture for streaming and is working to solve important ecosystem issues,” said Thomas Edwards, VP Engineering and Development at Fox and SVA Board Member. “The Alliance has made significant progress since its inception, and we are looking forward to establishing industry best practices, collaborating with more ecosystem leaders and implementing an open architecture that will be pivotal for the future of online video.”


Today’s General Member meetings and Working Group sessions will cover a wide scope of topics, including:


  • Keynote address from Jay Rolls, CTO at Charter Communications and SVA Board Member. Rolls has more than 25 years of industry experience and serves as a Board member on the Alliance to help lead the initiative to create an open architecture across the ecosystem.
  • Welcoming new Alliance members. During the meeting, the Alliance will welcome Beamr, CableLabs, Cedexis, Conviva, Irdeto, NeuLion, Nominum, Sky and Time Warner Cable as new members. Sky and Time Warner Cable will also be joining as SVA Board Members.
  • Working Groups progress reports and breakout sessions. Following the general member meeting, working groups will break out into individual sessions to continue their collaboration in real-time. For example, the Open Caching Working Group, which launched earlier this year, will use this meeting to continue work on functional requirements.
  • Presentation of upcoming Alliance initiatives. The SVA will present plans for 2016, providing members with a roadmap of both working group initiatives and meetings in the coming year.

“As one of the preeminent media platforms in Europe, Sky distributes video content through multiple countries and ISPs across the continent – we are, therefore, intimately familiar with issues surrounding the delivery of online video and opportunities for ecosystem improvement,” said Colin McQuade, senior technology executive at Sky and SVA Board Member. “As the demand for video grows, we understand the need for industry collaboration and are excited to join the Alliance and be part of a unique group enabling an open streaming architecture and best practices worldwide.”


“One area of focus at Time Warner Cable is the significant rise in streaming video usage from our subscribers. We are deeply committed to delivering the best video experience to our customers,” said Jaime Miles, group vice president at Time Warner Cable. “The Streaming Video Alliance is comprised of leading players from across the online video ecosystem, including content providers and CDNs. The Alliance is uniquely positioned to create an open architecture and promote best practices that will allow online video to flourish.”


Members of the Alliance

The SVA’s full list of members now includes: Alcatel-Lucent, Beamr, CableLabs, Cedexis, Charter Communications, Cisco, Comcast, Conviva, EPIX, Ericsson, FOX Networks, Intel, Irdeto, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, MLB Advanced Media, NeuLion, Nominum, PeerApp, Qwilt, Sky, Telecom Italia, Telstra, Time Warner Cable, Ustream, Verizon, Wowza Media Systems and Yahoo!.


The SVA hosts quarterly member meetings and will be releasing details for the meeting in Q4 2015 and plans for 2016 meetings at today’s event. In addition, the SVA Working Groups meet more frequently to make progress on their individual work streams.


About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please


About the Author

Amber Winans
Managing Principal at | Website

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with an emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, social media, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, employee and C-suite communications and channel PR. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News "Top Women in PR." Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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