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Streaming Video Alliance Appoints Jason Thibeault as Executive Director

Alliance Also Welcomes New Board Members Ericsson’s Yves Boudreau and Conviva’s Keith Zubchevich


FREMONT, CA — June 15, 2016 — The Streaming Video Alliance (SVA), an industry forum comprised of leading companies from the online video ecosystem, today named Jason Thibeault as its first Executive Director. Mr. Thibeault joins the Streaming Video Alliance from Limelight Networks, where he held a number of marketing leadership roles. As Executive Director of the SVA, Mr. Thibeault will act as chief evangelist and advocate for the Alliance within the streaming industry. The Alliance also announced the appointment of two new board members, Yves Boudreau, CTO of TV and media technology strategy, Ericsson and Keith Zubchevich, Chief Strategy Officer, Conviva.


“The SVA plays an important role in the building of common standards and metrics that will catapult over-the-top video to new heights,” said Jason Thibeault, Executive Director, Streaming Video Alliance. “The Alliance has made great strides in solving important industry issues as evidenced by the recently announced guidelines for open caching and quality of experience (QoE). I look forward to my new role to drive the development and implementation of SVA’s strategic plans and help the alliance shape the future of online video.”


Thibeault joins with over 15 years of digital marketing and leadership experience. Prior to joining SVA, Thibeault was an executive at Limelight Networks where he was responsible for global product, solution and content marketing. Before joining Limelight Networks, he was founder and CTO of GoWare, Inc. a mobile-focused platform, where he drove all product development and execution.


The SVA also welcomes two new board members, Ericsson’s Yves Boudreau and Conviva’s Keith Zubchevich, who will help guide the alliance as it continues to develop industry best practices and standards.


“At Ericsson, we’re committed to delivering the highest quality, live & on demand streaming video,” said Yves Boudreau, part of the CTO group focusing on TV and media technology strategy, Ericsson. “As a new SVA board member, I look forward to continued collaboration with the industry’s brightest minds to develop best practices and specifications. With a such a diverse background of the membership–it’s a unique and exciting initiative to be a part of.”


“Having been in the streaming industry for almost ten years, I passionately believe that the SVA is bringing a much needed sense of collaboration and leadership to the growing online video market,” said Keith Zubchevich, Chief Strategy Officer, Conviva. “The SVA has made significant progress in working towards the development of industry guidelines and standards that benefit the entire streaming ecosystem that are paramount for the future of online video. It is an inspiring initiative and I’m honored to be joining the board.”


Today’s announcement comes on the heels of two guideline documents that were unanimously approved by SVA members and released to the industry. The Open Caching Systems Functional Requirements and QoE Industry Guidelines are the culmination of extensive collaboration and input from the SVA Open Caching and Quality of Experience (QoE) Working Groups.


Members of the Alliance

Since the SVA’s founding in late 2014, membership has more than doubled. The SVA’s full list of members now includes: Beamr, Cedexis, Charter Communications, Ciena, Cisco, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IneoQuest, Intel, Irdeto, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLB Advanced Media, Mobolize, Nagra, NBCUniversal, NeuLion, Nice People at Work, Nokia, Nominum, PeerApp, Qwilt, Sky, System73, Telecom Italia, Telstra, Time Warner Cable, Ustream, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.


About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit


About the Author

Amber Winans
Managing Principal at | Website

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with an emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, social media, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, employee and C-suite communications and channel PR. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News "Top Women in PR." Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board.

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The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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