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Streaming Video Alliance Announces the Completion of a Multicast ABR Proof of Concept and Welcomes New Members

Alliance Convenes Today at Verizon’s Headquarters in Basking Ridge, New Jersey for Quarterly Member Meeting


FREMONT, CA–(Marketwired – May 25, 2017) – The Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem, hosts their second Quarterly Meeting of 2017 at Verizon’s headquarters in New Jersey. During this meeting, the Alliance will work to ratify two new specifications from the Open Caching Working Group, solicit new participants for additional phases of its Multicast ABR proof-of-concept, and welcome several new members.


“Verizon is proud to host the Streaming Video Alliance’s second quarter meeting,” said Mike Altland, Director of Network Infrastructure Planning at Verizon. “We are strong supporters in what the Alliance is working to accomplish within the industry and believe that Verizon can play a key role in helping define the specifications and best practices that the Alliance has brought, and will continue to bring, to the industry.”


Multicast ABR Proof of Concept

In April of this year, the Alliance announced a Multicast ABR POC. This POC is intended to address 4K streaming to OTT devices over a closed Multicast network (Cable, IPTV). The first phase of the POC has been concluded and data from the results is being analyzed. The Alliance will produce a whitepaper detailing the results as well as some additional best practices organizations can take when building out a similar architecture that will be published later this year.


To receive email updates on the publication of this whitepaper, you can sign-up by visiting this URL:


“The Alliance is committed to not only producing specifications and requirements, but to demonstrating those in action,” said Jason Thibeault, Executive Director. “This Multicast ABR POC is a prime example of the Alliance working to solve critical industry challenges. Not only did the participating companies demonstrate working operation, but the results are being used to develop documentation that any service provider can employ to deliver a better end user experience with streaming video into the home.”


Open Caching Working Group Continues to Produce Critical Specifications

The Open Caching Working Group has created two new specifications, Logging and Service Provisioning, that are currently being voted on by the Alliance membership and should be ratified by the board within the next 30 days.


“With these two new specifications that are up for ratification, the Open Caching Working Group is pushing closer to providing the industry a comprehensive architecture for next-generation streaming services,” said Dan Sahar, Open Caching Working Group Chair and Co-Founder of Qwilt. “In addition to the documentation, we are currently driving towards the second phase of the Open Caching proof-of-concept which we hope will involve more organizations looking to test out the specifications with real-world traffic and networks.”


New Alliance Members

The Alliance continues to grow and prosper. Over the past five months, we have added 12 new members and now total 51 member companies, over 200% growth since the organization’s inception just a few years ago.


The Alliance is pleased to welcome the following companies:


  • Sinclair Broadcast Group
  • Dolby
  • NexGuard
  • Tektronix


The Alliance frequently participates in speaking engagements and sponsors industry shows to build awareness for the organization. The Alliance’s Executive Director, Jason Thibeault, recently participated on a panel at NAB, was interviewed in the NAB M.E.T. 360 theater, and moderated a panel at Content Delivery Summit, Live Streaming Summit, and Streaming Media East. Future shows in which the Alliance will participate as sponsor and speaker include the OTT Executive Summit, TV of Tomorrow, Capacity North America, IBC, and NAB NY.


Members of the Alliance

Members of the Alliance include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, Arris, ATEME, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, Conviva, Dolby, Edgeware, Encompass TV, Ericsson, FOX Networks, Harmonic, Hughes Satellite Systems, IBM, IneoQuest, Intel, Interra Systems, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, Massive Interactive, MediaMelon, MLBAM, Mobolize, NBCUniversal, NCTA, NeuLion, Nexguard, Nice People at Work, Nokia, OWNZONES, Qwilt, Sinclair Broadcast Group, Sky, System73, Telecom Italia, THX, Verimatrix, Verizon, ViaPlay, ViaSat Inc., Vubiquity, Western Digital Corp., Wowza Media Systems, and Yahoo.


For more information on the Alliance, the Working Groups, or to inquire about becoming a member, visit


About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, please visit


About the Author

Amber Winans
Managing Principal at | Website

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with an emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, social media, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, employee and C-suite communications and channel PR. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News "Top Women in PR." Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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