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Streaming Video Alliance Announces New Technical Specifications From the Open Caching Working Group and Privacy and Protection Working Group

Alliance Contributes to Solving Industry-wide Streaming Video Issues With the Publication of Four New Public Specifications in 2020

 

FREMONT, Calif. — December 22, 2020 — The Streaming Video Alliance (the Alliance), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale, today announced that two technical specification documents have recently been approved and are immediately available to the public. The Open Caching Performance Measurement Specification document, produced by the Open Caching Working Group, outlines measurement metrics for open caching and key performance indicators related to quality of service metrics. The Securing Streaming Video Specification, produced by the Privacy and Protection Working Group, examines how to optimally protect and secure streaming video for both content providers and distributors to ensure content is being used as intended by the designated parties.

 

“We’ve had a very productive year developing and introducing new public specifications, one of the Alliance’s top priorities. I want to personally recognize and thank our Working Group members for their commitment to bringing their respective projects full circle,” said Jason Thibeault, Executive Director at the Alliance. “While this has been a challenging year in many respects, it has also accelerated innovation in the streaming industry and encouraged new breakthroughs on a shorter runway.”

 

Technical Specifications Published by the Alliance in 2020

 

Open Caching Relayed Token Authentication

 

This document was produced by the Open Caching Working Group and describes the functional specification of the open-caching relayed-token-authentication mechanism. The focus is on generically supporting URI signing using this method. There are additional applications, like user Cookies, which are mentioned in this document without getting into the specifics. While multiple different CDNs, as well as CDNi, support Tokenization in alternative methods, the goal of this implementation is to support all of these different formats via the relay authentication mechanism. To learn more and download the document:
www.streamingvideoalliance.org/document/open-caching-relayed-token-authentication/.

 

Best Practices for End-To-End Workflow Monitoring

 

As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well as a differentiator between competing video streaming services. Yet, consistent, systematic, standardized, objectively measured, and business-rules-driven QoE assurance continues to be an elusive goal. The Measurement/QoE Working Group produced this document, which outlines factors that impact consumer QoE, sheds light on some of the underlying challenges to diagnosing QoE impact, and provides a set of best practices for end-to-end QoE monitoring in video streaming workflows. To learn more and download the document:
www.streamingvideoalliance.org/document/best-practices-for-end-to-end-workflow-monitoring/.

 

Open Caching Performance Measurement Specification

 

The Open Caching Working Group produced this document, which outlines measurement metrics for open caching. The document’s focus is to outline key performance indicators related to quality of service metrics at the open cache nodes that are responsible for delivering the streaming content. To learn more and download the document:
www.streamingvideoalliance.org/document/open-caching-performance-measurement-specification/.

 

Securing Streaming Video Specification

 

The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the use of a variety of technologies including watermarking, Digital Rights Management (DRM), fingerprinting, and cryptography. The Privacy and Protection Working Group developed this document, which examines and discusses the streaming video system to provide best practices for protecting and securing streaming video content for both content providers and distributors to ensure content is being used as intended by the right parties. To learn more and download the document:
www.streamingvideoalliance.org/document/securing-streaming-video/.

 

New Alliance Members

 

The Alliance welcomes Starz and Varnish Software as Principal Members; EXFO and Intel as Supporting Members; and Mainstreaming as a Small Business Principal Member. Prospective members can find more information on the benefits of joining the Alliance here:
www.streamingvideoalliance.org/why-you-should-participate/.

 

“Streaming video has been put to the ultimate test this year as an essential technology for business and personal communication and also as a means of entertainment and escapism. At a time when so much of our global population is in social isolation, it is one of the technologies keeping us connected to each other,” said Thibeault. “The lessons learned by the industry in 2020 have had a significant impact on the direction of our work as an Alliance and what we will carry forward as an industry.”

 

Members of the Alliance include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, Allt, Anevia, ATEME, Broadpeak, CBC, CenturyLink, Charter Communications, Cisco Systems, Citrix, Comcast, CommScope, Compira Labs, ContentArmor, Conviva, Datazoom, DidjaTV, Digital Element, Disney Streaming Services, Dolby, Eluvio, Equus Compute Solutions, Ericsson, Espial Group, EXFO, Fastly, Friend MTS, Globo, Harmonic, HellaStorm, Hughes Satellite Systems, INKA Entworks, Intel, Interra Systems, Irdeto, Kioxa, Liberty Global, Limelight Networks, Mainstreaming, Nagra, NCTA, NetInsight, Neustar, Nice People at Work, NS1, NTT East, Optus, Orange, Peer5, Penthera, Plex, Quibi, Qwilt, Sinclair Broadcast Group, Sky, SSIMWAVE, Stackpath, Starz, Streaming Global, Synamedia, TAG Video Systems, Telecom Italia, Telefonica, Telekom Malaysia, Telestream, THEO, Touchstream, Varnish Software, Vecima Networks, Verimatrix, Veriskope, Verizon, ViacomCBS, Viasat Inc., Western Digital Corp., and Wowza Media Systems.

 

The Alliance also sees participation from other brands owned by, or associated with, member companies that include Walt Disney Television, FandangoNow, Hulu, NBCSports, Paramount, Peacock, PlutoTV, Verizon Media, Viaccess-Orca, and Virgin Media.

 

For more information on the Alliance, the Working Groups, or to inquire about becoming a member, visit www.streamingvideoalliance.org.

 

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 80 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. For more information, please visit www.streamingvideoalliance.org.

 

About the Author

Amber Winans
Managing Principal at | Website

Amber manages day-to-day operations at Bhava, where she provides strategic business and team leadership. Her contributions support the people-focused culture at Bhava, with an emphasis on mentorship, career development and high-touch client relations. With more than 15 years in tech communications for B2B companies from startups to public corporations, Amber has deep experience in media and analyst relations, marketing, social media, customer evangelist programs, media training, M&A communications, investor relations, crisis communications, employee and C-suite communications and channel PR. Known for standout PR programs, she has been recognized with a Gold Stevie Award and honored as a PR News "Top Women in PR." Amber is a member of the National Investor Relations Institute (NIRI) and also serves on the Widener University Communications Advisory Board.

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