Title: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best PracticesRelease Date:
September 11, 2018Contributors:
Mourad Kioumgi (Sky/Working Group Chair), Ryc Brownrigg (Liberty Global), Glenn Deen (Comcast/NBCUniversal), Thomas Edwards (FOX Networks), Bukola Fashola (Sky), Glenn Goldstein (Viacom), Simon Grist (Sky), Jens Loeffler (Adobe), Chris Michaels (Wowza), Sudhi Nada (Conviva), Michael Walt (Comcast), Olivier Wellman (Conviva)Topic: AdvertisingPages: 21
Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.