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The Marketing Committee, also referred to as the “Collaboration Committee”, is a group of members that work on promoting the activities of the alliance. The Marketing Committee makes recommendations to the Board of Directors concerning promotional matters relating to Alliance adopted Specifications, white papers, education and best practices.
The objectives of this committee are:
- Assist Alliance staff with marketing Alliance activities through member-owned channels and other means
- Develop specific marketing programs for Alliance events, such as webinars and conferences, and publications
- Assist the Executive Director in planning, developing, and executing an overall marketing strategy
- Recommend and implement methods to increase Alliance brand awareness and industry penetration
This committee was recently formed and chairs are currently being recruited.
This committee does not have any current projects.
This committee does not currently have any published documents.
This committee does not currently have any draft documents.