Latest News

IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework

IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework

The IAB Tech Lab has announced the commencement of the second public comment period for the Data Deletion Request Framework specification. Scheduled to conclude on... Read More

Introducing Initial OpenRTB Support for the Protected Audience API

Introducing Initial OpenRTB Support for the Protected Audience API

Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and... Read More

Introducing Provisional Attributes

Introducing Provisional Attributes

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language... Read More

TCF Canada v1.1 & GPP String v1.1 Released for Public Comment

TCF Canada v1.1 & GPP String v1.1 Released for Public Comment

IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada... Read More

Events

IAB Tech Lab Brand & Agency Event, “Ad Tech Foundations and Critical Standards for Buyers”

IAB Tech Lab Brand & Agency Event, “Ad Tech Foundations and Critical Standards for Buyers”

As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on...

Date: May 14 @ 8:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.