Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

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Below are details about this document. If you identify something in error, please contact us.

Version

1.0

Publication Date

September 11, 2018

Document Description

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.

Working Group Chairs

The following members are the current working group chairs. Note: if the document is published under new chairs, the new chairs will be reflected on the published document and below.

Chris Hock

Mourad Kioumgi

Document Leads

The following members lead the development of this document:

Contributors

The following members have contributed to the development of this document. Note: for draft documents, this list may change prior to publication.

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