Building Industry Traction

Streaming Video Alliance Continues Building Industry Traction with New Reports, Proofs of Concept and New Members

Alliance Heads to NAB Las Vegas: Sponsors Online Video Conference Program, to be Featured on NAB Thought Leadership Live Broadcast and Will be Speaking on Streaming Video Panel

FREMONT, CA–(Marketwired – Apr 20, 2017) – The Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem, is making big strides in its third year as an industry organization, which includes adoption of the Working Group specifications. Ongoing contributions to the streaming video industry are top of mind and there are a number of milestones the organization has recently achieved. In addition, the Alliance is a sponsor at next week’s NAB (National Association of Broadcasters) Show in Las Vegas and will be speaking on a panel about the shift to IP video.

360-Degree Video Report
The Alliance is finalizing a market report on the current state of 360-degree video, which is rapidly rising in popularity as a captivating new way to capture and create immersive video experiences. Some of the topics covered in the report include the marketscape, hardware/software, the experience, the state of current content, and delivery.

Sign up here to receive a notification when the report is published: https://www.streamingvideoalliance.org/go/vrstudy/.

Upcoming Proofs of Concept
In following its mission to foster industry collaboration and support consumer adoption, the Alliance continues making progress on various Proofs of Concept:

  • A new, Multicast ABR POC will be launched later this spring to address 4K streaming to OTT devices over a closed Multicast network (Cable, IPTV). The first phase of the POC will analyze network performance and bandwidth savings in addition to player video quality, latencies and buffering events. This phase will also explore personalized ads, gather insights about shared analytics and evaluate a collaboration with open-caching for cache-misses on the home gateway and HTTPS content.
  • The Alliance will announce Phase 2 of the Open Caching POC this summer along with participation from new companies. Earlier this year, the Alliance initiated the first Open Caching trials which included the participation of Charter, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Verizon, Viacom, ViaSat and Yahoo.

According to the Alliance’s Executive Director Jason Thibeault, “In addition to demonstrating our ability to create, endorse and publish the technical specification that will improve streaming experiences across the value chain, we are bringing our work to market through proof-of-concept trials. This is the strongest possible signal to the industry that our members are determined to put the Alliance’s work into practice and improve the future of streaming profoundly.”

Industry Adoption
Cedexis recently announced that their video performance solution was built to Streaming Video Alliance QoE specifications with the purpose of optimizing streaming video delivery in real time, accelerating start times, reducing rebuffering, and increasing bit rates. As more companies embrace specifications developed by the Alliance Working Groups, these specifications will help guide industry-wide standards.

New Alliance Members
The Alliance is pleased to welcome the following companies:

  • THX
  • ATEME
  • Interra Systems

NAB Show in Las Vegas, April 22 – 27, 2017
Next week at NAB, the Alliance is sponsoring the Online Video Conference program at the event. In addition, Executive Director Jason Thibeault is speaking on the panel “Transitioning to IP Video” on Monday, 4/24 at 2 p.m. PT. The discussion will cover the most important aspects of the transition to IP video, including multiscreen, over-the-top (OTT) and linear on-demand delivery over managed networks. The panel of experts will debate market trends, planning and strategy, execution and potential pitfalls and how to avoid them.

Featured as an NAB Innovator, Thibeault will be interviewed on a live broadcast from the show as part of the NAB thought leadership series. His commentary about the Future of Television is available in the NAB Show Thought Gallery: http://www.nabshow.com/thought-gallery-thought-leaders/future-television-now-are-you-ready

“We have a lot of momentum right now,” added Thibeault. “Our Working Groups have active projects, our members are engaging to help drive those projects to completion, and we are even evaluating new Working Group initiatives to address other challenges in the video ecosystem. With membership continuing to grow and companies, like Cedexis, adopting Working Group specifications, the future looks bright for the organization.”

Members of the Alliance include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners. Current members are: Adobe, Arris, ATEME, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, Conviva, Edgeware, Encompass TV, Ericsson, FOX Networks, Harmonic, Hughes Satellite Systems, IBM, IneoQuest, Intel, Interra Systems, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, Massive Interactive, MediaMelon, MLBAM, Mobolize, NBCUniversal, NCTA, NeuLion, Nice People at Work, Nokia, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, THX, Verimatrix, Verizon, ViaPlay, ViaSat Inc., Vubiquity, Western Digital Corp., Wowza Media Systems, and Yahoo.

For more information on the Alliance, the Working Groups, or to inquire about becoming a member, visit www.streamingvideoalliance.org.

The Alliance recently launched a new YouTube channel featuring testimonials and webinars by member companies: https://www.streamingvideoalliance.org/education/videos/

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, please visit www.streamingvideoalliance.org.

Posted in PR

Q1 Face-to-Face Meeting at Ericsson Campus

Streaming Video Alliance Convenes at Ericsson to Continue Creation of Best Practices for Online Video

Alliance Welcomes CenturyLink, Edgeware, Harmonic, NCTA and Western Digital Corp. as New Members

FREMONT, CA–(Marketwired – Feb 9, 2017) – The Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem, today convenes at Ericsson in Santa Clara for its first quarterly member meeting of 2017. Highlights from today’s event include a keynote address from Ericsson executives and the welcoming of new Principal Members, NCTA, Harmonic and Western Digital Corp., and new Supporting Members, CenturyLink and Edgeware.

Today’s meeting will feature keynotes by Ericsson TV & Media Strategy organization executives including Vice President, David Price; Vice President of Technology, Raj Nair; and Senior Advisor of Consumer Insights ConsumerLab, Anders Erlandsson. The meeting will also include a general member session and a networking reception.

“It’s a critical time in the online video industry for technology companies to work together and collaborate on best practices, guidelines, requirements and specifications,” said Jason Thibeault, Executive Director of the Streaming Video Alliance. “The Alliance is more focused than ever to develop processes and interoperability that will enable anyone to put together a high-quality, consistent streaming experience — we’re thrilled with our continued growth and progress.”

As part of the meeting, members will break out into multiple Alliance Working Group sessions to progress on a broad range of important streaming topics. These Working Group sessions include:

  • Open Caching
  • Quality of Experience
  • Ad Insertion and Audience Measurement
  • Geo
  • Privacy and Content Protection
  • Scaling
  • Virtual Reality / 360-Degree Video (Study Group)

The Working and Study Groups are at the heart of the Alliance, where a focus on important streaming video issues allows a diverse group of streaming experts to reach agreement on best practices, requirements, specifications and proposed standards. The cross-industry collaboration that these Working Groups foster will also help define an open streaming architecture that will promote the continued growth of online video.

Earlier this month, the Alliance announced that trials based on recently approved Open Caching Request Routing and HTTPS Delegation Technical Specification have started. The trials are the first implementation by Alliance member companies of open caching systems that incorporate the specification for request routing in ISP networks to optimize delivery and ensure superior Quality of Experience for live and on-demand video streaming. Participants in the Open Caching Trials include Charter Communications, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Verizon, Viacom, ViaSat and Yahoo. The companies, mostly members of the Alliance’s Open Caching Working Group, will conduct a range of use cases during the trials, including live and on-demand streaming video traffic over HTTP and HTTPS. The participating companies will report trial results to the Open Caching Working Group.

The Alliance will continue to assess new topics and, as warranted, activate new working groups to further advance the organization’s agenda.

Members of the Alliance include companies from across the streaming video ecosystem: network operators, technology providers, service providers and content owners. Current members are: Adobe, Arris, Cedexis, CenturyLink, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, Conviva, Edgeware, Encompass TV, Ericsson, FOX Networks, Harmonic, Hughes Satellite Systems, IBM, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, NBCUniversal, NCTA, NeuLion, Nice People at Work, Nokia, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Western Digital Corp., Wowza Media Systems and Yahoo.

For more information on today’s Alliance meeting, the Working Groups or to inquire about becoming a member, visit www.streamingvideoalliance.org.

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, please visit www.streamingvideoalliance.org.

Posted in PR

Open Caching First Trials

Streaming Video Alliance Announces First Trials of the Alliance’s Compliant Open Caching Systems Deployed in ISP Networks

Charter, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Verizon, Viacom, ViaSat and Yahoo Start Trials of New Open Caching Architecture for Streaming

FREMONT, CA–(Marketwired – Jan 3, 2017) – The Streaming Video Alliance (the Alliance) today announced that trials based on recently approved Open Caching Request Routing and HTTPS Delegation Technical Specification will begin. The trials are the first implementation by Alliance member companies of open caching systems that incorporate the specification for request routing in ISP networks to optimize delivery and ensure superior Quality of Experience for live and on-demand video streaming.

Participants in the Open Caching Trials include Charter, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Verizon, Viacom, ViaSat and Yahoo. The companies, mostly members of the Alliance’s Open Caching Working Group, will conduct a range of use cases during the trials, including live and on-demand streaming video traffic over HTTP and HTTPS. The participating companies will report trial results to the Open Caching Working Group.

“This is a monumental milestone for the organization and for video streaming,” said Jason Thibeault, Executive Director of the Streaming Video Alliance. “In addition to demonstrating our ability to create, endorse and publish the technical specification that will improve streaming experiences across the value chain, we are now bringing our work to market through proof-of-concept trials. This is the strongest possible signal to the industry that our members are determined to put the Alliance’s work into practice and improve the future of streaming profoundly.”

The request routing specification for open caching provides the entire ecosystem with an architecture that optimizes video delivery from source to end-user device. This open architecture offers in-network compute and storage resources that move popular content to distributed open cache servers deployed deep in ISP networks and, therefore, as close to the end-user as possible.

“We support the Alliance’s new Open Caching trials as it will enable MLBAM to optimize our architecture by utilizing these new cache resources deep in the ISP network,” said Joe Inzerillo, CTO of MLBAM and President of the Alliance. “The Open Cache architecture will ensure QoE for MLBAM live streams is optimal.”

The Alliance voted to approve the open caching specification at its November meeting held at Level 3 Communications headquarters in Broomfield, Colo. Since its inception in late 2014, the Streaming Video Alliance has grown to 45 member companies, which represent the entire end-to-end streaming ecosystem. The Open Caching Request Routing Specification represents the first ratified technical specification approved and published by the organization.

“As we move forward with our plans to expand streaming services at Viacom, reliable delivery and scalability are critical,” said Julian Sitkevich, VP Technology at Viacom. “The Alliance’s Open Cache trials will allow us to be among the first to prove the value of this next-generation architecture that can deliver streaming services at scale.”

“It is gratifying to see the rigor and focus Alliance members have invested over the last 2 years come to fruition,” said Alon Maor, CEO of Qwilt and Chair of the Open Caching Working Group. “The adoption of Open Caching by the ISPs, CDNs and content providers will enable the entire ecosystem to benefit from Open Caching. The OC architecture enables new applications, and superior QoE by taking advantage of the principle that ‘closer is better’ when it comes to delivering content.”

“The Alliance approving the Open Cache Specification was an important step for the industry. We can now move forward confidently and quickly with trials and deployments,” said Jason Hofmann, VP of Architecture at Limelight Networks. “We expect to see the Open Caching architecture adopted broadly and, as a leading Content Delivery Network, we are proud to be working alongside industry peers to create the open architecture that will allow video streaming to scale faster and better than ever before.”

Major ISPs and commercial CDNs have been actively involved in defining the specification since inception. The Alliance offers a unique forum for content providers, CDNs, ISPs and service providers to all come together to work towards a specification that will benefit the entire ecosystem in terms of both cost efficiency and QoE.

“The Streaming Video Alliance serves a critically important role towards aligning the entire ecosystem around Open Caching,” said Mike Altland, Director of Network Planning at Verizon. “The trials announced today will allow ISPs to move forward confidently to test and implement this new architecture to support improved content delivery.”

The Open Caching Request Routing Functional Specification can be downloaded here on the Alliance’s website. The document describes the high level functional specification of open cache request routing and the interfaces through which request routing may be performed from an upstream CDN or content provider to an open cache system.

Members of Alliance include a broad range of suppliers, distributors and programmers, including Adobe, Arris, Cedexis, Charter Communications, Ciena, Cisco Systems, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IBM, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, Nagra, NBCUniversal, NCTA, NeuLion, Nice People at Work, Nokia, Nominum, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, please visit www.streamingvideoalliance.org.

Posted in PR

Mobile Video Study

Streaming Video Alliance Mobile Video Study Reveals How Smartphones are Transforming the Television Experience

FREMONT, CA–(Marketwired – Dec 15, 2016) – The Streaming Video Alliance, a global industry forum comprised of leading companies from the online video ecosystem, today announced the findings of its Mobile Video: Exposedreport that explores consumers’ perceptions and behaviors around watching video on mobile phones. The 2016 report reveals the critical role that mobile is having on the transformation of television and its increasing influence in how people are consuming video content due to its ease of use and accessibility. The study confirmed that 40% of people watch an hour or more of video on their smartphone each week, and 25% watch more than two hours. In addition, the report provides a special “Millennials insights section” exploring behaviors and perceptions specific to that demographic.

Conducted by the Streaming Video Alliance, the report was based on a survey of 500 respondents in the U.S. Key findings from the 2016 Mobile Video: Exposed include:

  • Apple iOS is the dominant mobile operating system through which consumers watch video, while Android is a close second.
  • Millennials are watching more video on mobile than other demographics and tend to stream video from applications. They are also more likely to watch mobile video, if they don’t have to pay for additional data.
  • Consumers are most often watching video on their phone while at home, indicating that under certain circumstances people would rather watch video on mobile than on the television.
  • Despite the growth of premium OTT providers, YouTube is the dominant source for video on mobile phones.
  • Buffering and data usage are the top frustrations for mobile video watching.
  • Consumers prefer to watch video over WiFi but will use cellular data to get the content they want when WiFi is not available.
  • If consumers had access to more data, they would watch more video on mobile, however they do not want to pay for it.

“The trend toward mobility has consumers watching more content away from primary televisions, which is playing an important role in the evolving television experience,” said Jason Thibeault, Executive Director, Streaming Video Alliance. “This year’s Mobile Video report strongly validates this trend, and reveals how mobile is beginning to supplement other connected devices to consumer content, triggering organizations to begin thinking more about mobile as part of their overall viewing experience. The mobile report is just one part of a larger Streaming Video Alliance initiative of annual surveys that explore industry ecosystem shifts and challenges in streaming media and mobile video. We look forward to continuing to address these key industry and online video challenges that will help the community foster collaboration and growth.”

The full 2016 Mobile Video: Exposed report is available for download at http://svideoalliance.wpengine.com/mobile-video-exposed/

For more information on the Alliance, the Working Groups or to inquire about becoming a member, visit www.streamingvideoalliance.org.

Members of the Alliance include: Adobe, ARRIS, Cedexis, Charter Communications, Ciena, Cisco, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IBM, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, Nagra, NBCUniversal, NeuLion, Nice People at Work, Nokia, Nominum, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit www.streamingvideoalliance.org.

Posted in PR

Approved Open Caching Specification

Streaming Video Alliance Members Approve the Open Caching Request Routing Specification

Published Specification From the Alliance’s Open Caching Working Group can be Leveraged Immediately to Build Compliant Products

FREMONT, CA–(Marketwired – Dec 8, 2016) – The Streaming Video Alliance (SVA), a global industry forum comprised of leading companies from the online video ecosystem, today announced a significant industry milestone, the publication of the Open Caching Request Routing Functional Specification. This specification was approved by the membership — the first full specification published in the Alliance’s history — and can be applied by vendors to build compliant products.

The approved specification illustrates the valuable industry collaboration that exists within the Alliance. The Open Caching Working Group, which includes Arris, Cedexis, Cisco, Comcast, Concurrent, Ericsson, Hughes, IBM, Ineoquest, Intel, Level 3, Limelight Networks, MLBAM, Mobolize, Nagra, Neulion, Nice People at Work, NBCUniversal, Nokia, Qwilt, Sky, Telecom Italia, Verimatrix, Verizon, Viasat and Yahoo represents industry players from the end-to-end ecosystem: content providers, commercial CDNs and Major ISPs. The specification for open caching will have widespread impact on how streaming video is delivered to tens of millions of consumers around the world.

“The Working Groups have been the heartbeat of the Alliance, where we come together from our respective industries to tackle challenging issues,” said Joe Inzerillo, Streaming Video Alliance Board President and EVP, CTO at MLBAM. “The new open caching specification is an excellent example of the progress we’re making and is concrete proof of the efforts to identify a solution and subsequently implement it in a trial.”

With the request routing specification approved, Alliance members can move forward with proof of concept trials, and the Open Caching Working Group will continue defining more aspects of the system. Prior to the request routing specification, the Alliance’s Open Caching Working Group delivered the Open Caching Guiding Principles and Open Caching Functional Requirements.

“This is a major milestone for streaming and the Alliance,” said Alon Maor, CEO of Qwilt and Chair of the Open Caching Working Group. “The Request Routing specification is a powerful example of the kind of thoughtful and innovative collaboration that can happen in the Alliance. We are proud to have been part of this breakthrough team effort that has opened the door to a new architecture that will become a fundamental part of streaming infrastructure in the future.”

Open caching technology enables the industry to leverage a new layer of compute and storage at the closest distance possible to the subscribers, allowing for low-latency and high throughput video delivery, which ultimately reduces infrastructure costs and improves Quality of Experience (QoE) for customers.

The Open Caching Request Routing Functional Specification can be downloaded here on the Alliance’s website. The document describes the high level functional specification of open cache request routing and the interfaces through which request routing may be performed from an upstream CDN or content provider to an open cache system.

Members of the Alliance include: Adobe, ARRIS, Cedexis, Charter Communications, Ciena, Cisco, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IBM, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, Nagra, NBCUniversal, NeuLion, Nice People at Work, Nokia, Nominum, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.

For more information on the Alliance, the Working Groups or to inquire about becoming a member, visit www.streamingvideoalliance.org.

About the Streaming Video Alliance
Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit www.streamingvideoalliance.org.

Posted in PR

Are Smartphones the Future of the Television Experience?

As people watch more online video from more screens (see Figure 1, from Ooyala), one thing is clear: the smartphone is becoming an increasingly larger part of the viewing experience, rivaling and, in some cases, exceeding that of other devices for certain lengths of content.

ooyala-long-form-video[1]

As Figure 1 illustrates, the mobile phone exceeds that of the Desktop and Connected TV (CTV) when it comes to watching 10-30 minute clips. This trend is further borne out in Figure 2 (Ooyala) which illustrates the growing general popularity of mobile video.

rise-of-mobile-video-2015[2]

Of course, this isn’t surprising as the smartphone has become an increasingly important part of consumer lives. Whether it’s accessing the Internet[3], using applications[4], playing games[5], or watching video, the phone is taking center stage in a very mobile world.

And this trend towards mobility has people watching more content away from their primary TV, consuming it on tablets, laptops, and other connected devices. In fact, this mobility movement, which has spawned the concept of “TV anywhere,” is reshaping the broadcast industry.

But what role does the mobile phone itself play in the transition we are seeing in the television experience? Although the modern smartphone is a powerful device[6], it has a small screen and mobile data plans (especially in the U.S.) can be expensive.

In our upcoming study, Mobile Video: Exposed (to be released on December 15, 2016), we uncovered some interesting behavior about how people consume video on their smartphone leading us believe that the mobile phone may well be the lynch-pin in pushing consumers to move from traditional, broadcast television to online, over-the-top video.

Our survey data, taken from 500 U.S.-based respondents, illustrates that consumers are using their smartphones consistently to watch more video content (supporting the data in Figures 1 and 2). Whether it’s user-generated content (YouTube), how-tos, or news, consumers seem to enjoy watching on their pocket-sized computers (in fact, over 25% of all respondents indicated that they watched two or more hours of video on their smartphones each week).

No, the smartphone is not displacing other, larger screens for watching content all the time, but it is playing an increasingly important role in how people consume video content. Not only are people watching videos on their phones more at home (drawing their attention away from the television), they are also using the smartphone to watch video more because of the ease in being able to share the experience with friends and family. When the video is in the palm of your hand, it’s easy to hover over someone’s shoulder or show it around. What’s more, if offered the opportunity (such as with more cellular data), consumers would watch more video content from their smartphone. It’s also not surprising that Millennials are driving this consumption, outpacing both Gen Xers and Baby Boomers in the amount of mobile video consumed each week and how much more they use their smartphone to watch video than other connected devices. And as content providers like Netflix and Amazon provide “off line” viewing features (enabling subscribers to download content to their smartphones for watching while offline), it will only increase the amount of video consumed on the smaller screen.

Don’t get left behind as consumers flock to the smaller screens and reshape the television experience. Get your copy of Mobile Video: Exposed today!

 

 

[1] http://tubularinsights.com/millennials-ensure-46-percent-video-consumed-via-mobile/

[2] http://tubularinsights.com/millennials-ensure-46-percent-video-consumed-via-mobile/

[3] https://www.emarketer.com/Article/US-Internet-Users-Rely-on-Mobile-Devices-Digital-Access/1013649

[4] https://techcrunch.com/2016/01/05/mobile-app-usage-up-58-percent-in-2015-with-emoji-keyboards-leading-the-pack/

[5] http://venturebeat.com/2016/02/10/mobile-games-hit-34-8b-in-2015-taking-85-of-all-app-revenues/

[6] https://www.qualcomm.com/documents/evolution-mobile-technologies-1g-2g-3g-4g-lte

New Virtual Reality Study Group Announced

Streaming Video Alliance Introduces New Virtual Reality Study Group at Today’s Quarterly Member Meeting in Denver

Level 3 Communications Hosts Final Alliance Meeting of the Year in Denver

FREMONT, CA — November 17, 2016 — The Streaming Video Alliance (SVA), a global industry forum comprised of leading companies from the online video ecosystem, today convenes in Denver at Level 3 headquarters for the Quarterly Member Meeting. The final meeting of 2016 includes a full day of interactive discussions and presentations and a keynote from Level 3’s SVP of Network Software Development, Travis Ewert. The Alliance also welcomes Adobe as the newest member to join.

Introduced at today’s meeting is the Streaming Video Alliance’s Virtual Reality / 360-Degree Video Study Group. While virtual reality / 360-degree video has the potential to revolutionize the video experience, widespread adoption is challenged by a lack of industry standards. The Alliance’s group will seek to understand and document the VR industry in an effort to identify opportunities for developing best practices. The study group will issue an industry report on the findings in Q2 of 2017.

The Alliance’s Working Groups will comprise a significant portion of today’s agenda, where members break out into separate sessions to move forward on a broad range of important streaming topics. Of note, the Quality of Experience Working Group will be finalizing documents for distribution to the CTA (as part of the Alliance’s partnership), and the Open Caching Working Group will be in member voting.

“It was two years ago that the Streaming Video Alliance was founded with the intention of addressing key industry and online video ecosystem challenges, and we’ve made significant progress since then,” said Jason Thibeault, Executive Director, Streaming Video Alliance. “We’ve expanded to multiple Working Groups, held our first international member meeting and grown membership. As we approach 2017, we remain just as focused on fostering industry collaboration to help define the open architecture for streaming.”

Members of the Alliance include: Adobe, ARRIS, Cedexis, Charter Communications, Ciena, Cisco, Comcast, Concurrent, Conviva, Encompass TV, Ericsson, FOX Networks, Hughes Satellite Systems, IneoQuest, Intel, Irdeto, Level 3 Communications, Liberty Global, Limelight Networks, MediaMelon, MLBAM, Mobolize, Nagra, NBCUniversal, NeuLion, Nice People at Work, Nokia, Nominum, OWNZONES, Qwilt, Sky, System73, Telecom Italia, Telstra, Ustream, ViaPlay, ViaSat Inc., Verimatrix, Verizon, Vubiquity, Wowza Media Systems and Yahoo.

For more information on today’s SVA meeting, the Working Groups or to inquire about becoming a member, visit www.streamingvideoalliance.org.

About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s (SVA) charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit www.streamingvideoalliance.org.

###

Press Contact
Amber Winans
Bhava Communications
(510) 984-1526
sva@bhavacom.com

Is AT&T’s Acquisition of Time Warner a Warning Shot Across Verizon’s Bow?

Just recently, AT&T announced plans to acquire Time Warner, a purchase that would add a host of valuable content assets (like HBO, CNN, and TNT) to its growing portfolio (which already includes DirecTV). The seemingly obvious reason for this new acquisition is diversification. The rise of Netflix, HBO, and Amazon Prime Video have shown us that content (especially original content) attracts consumers. And what do network operators like AT&T need? More subscribers. With the likes of HBO under its wings, AT&T could create unique content experiences, coupled with mobile subscription packages, to attract new subscribers.

But what is AT&T’s true end goal? Is the Time Warner acquisition really just a strategy to get more subscribers? To provide a unique service that might propel it past Verizon’s market share? To understand a possible answer to AT&T’s underlying goal, we need to first look at what Verizon has put together.

Verizon has spent considerably over the past several years acquiring not only content providers (AOL and Yahoo), but technologies as well (UpLynk, Edgecast). They have also established unique content partnerships (i.e., NFL Redzone). And, they have even carved out a business services unit, Verizon Digital Media Services, with the capabilities to help organizations deliver online video content. In short, Verizon touches all constituents in the value chain—from consumer to enterprise—with an ecosystem of content to keep eyeballs focused and attentive (and one that generates incremental revenue through ad impressions). Although some of Verizon’s acquisition and organization strategy revolved around subscriber growth, it seems that they are trying to serve both ends of the value chain (content consumers and content owners) which provides them a unique place in the market.

With the recent announcement, AT&T seems to be pointing its guns directly at Verizon. If the new acquisition happens, the combination of DirecTV and Time Warner give AT&T the content ecosystem to rival their largest competitor, clearly providing opportunities to steal subscribers through unique subscription offerings. Consider, for example, consumers who subscribe to AT&T and DirecTV. They can watch live, linear DirecTV on their smartphones without any cost against their mobile data plan. That’s a unique content-based offering that may attract DirecTV subscribers to switch from other providers. And with HBO, TNT, and CNN in the portfolio, AT&T will be able to create other unique content offerings that may woo consumers. What’s more, the approach that AT&T takes in offering Time Warner and DirecTV content to its subscribers could serve as a model for other content providers, in essence, turning AT&T’s budding content play into a platform for the delivery of online video. Perhaps AT&T partners with a technology company like Major League Baseball Advanced Media (MLBAM) to “productize” their content delivery? Or maybe they acquire a smaller player like Neulion that offers an end-to-end OTT platform? But no other content owners are likely to come rushing to this ecosystem until AT&T provides what Verizon provides. That means AT&T needs a CDN.

Those in the media industry know that AT&T has tried to build their own CDN before, without much luck. So they partnered with Akamai. And although that has provided them a nice book-of-business, it’s still a vendor relationship. What AT&T really needs, in order to compete with VDMS’s value proposition, is to own the CDN. But rather than build it, this time they should just acquire it. The options? Although there are several stand-alone CDNs that might make a good fit (i.e., Limelight Networks), there’s really only one with the capacity that AT&T needs to ensure it can deliver its newly acquired content (and that of other companies who might come to use AT&T Digital Media Services) to its millions of subscribers—Akamai. By acquiring the market leader, AT&T could bake edge caches deeper into its network (with greater density as well) while controlling the flow of content.

Is AT&T going to become the next major platform player in the media space? Quite possibly. AT&T is definitely putting together a lot of the pieces that scream ecosystem, delivery platform, and business services, putting it on a direct collision course with its largest competitor, Verizon. But there are others in the wings as well. Amazon isn’t sitting idly by. It has already developed a content ecosystem, an OTT platform, and a CDN. It just needs a network operator. Perhaps the e-commerce and budding video giant is eyeing AT&T? Or maybe even T-Mobile?

The media landscape is definitely changing as network operators and content owners merge. We are seeing the birth of value-chain providers, companies like Verizon, that control access, eyeballs, and the technologies to deliver it all to any device, anywhere. If nothing else, the next 12 to 18 months should be an interesting time as more acquisitions happen and network operators, like AT&T, seek to establish themselves in adjacent markets.

Shots have been fired. Who moves next is anyone’s guess.

First Webinar in New Educational Series

Streaming Video Alliance explores the future of Television in first webinar of new educational series.

The Alliance’s Executive Director to Host Discussion About Changing Trends in Television Viewing and Generational Shift Between Traditional Broadcast and Streaming Video

FREMONT, CA — September 20, 2016 — The Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from across the online video ecosystem, today announced its educational webinar series, which begins this Wednesday, September 21, 2016. Executive Director Jason Thibeault will host, “The Future of Television is Now. Are you Ready?”

How people watch television is changing. No longer are they tied to their couches or an arbitrary programming guide. They are watching video from wherever they want, whenever they want, and from whatever device they want to use as more and more content is being delivered over the Internet. This session will:

  • explore the generational shift between traditional broadcast and streaming video
  • predict what television might be like in five years
  • address what companies are doing today in order to take advantage of the transformation that is happening

“The demand for television content anywhere is a byproduct of how intrinsic the smartphone and mobile data have become in our lives. Consumers are empowered with access to content, on a fairly high-resolution screen, wherever they are,” said Thibeault, “and that’s redefining the way that people watch television. Although it’s clear that online video is growing in popularity, it’s unclear what the future will really look like. Will online replace broadcast? Will it be a hybrid? These are the questions and technical challenges that we are tackling in the Alliance and will explore in these educational webinars.”

To register for this complimentary webinar on Wednesday, September 21, 2016 from 10:00 am – 11:00 am PST, please visit: https://attendee.gotowebinar.com/register/7261592980436007940

Check out the Alliance’s new website to learn about upcoming events, read the blog, or inquire about membership: www.streamingvideoalliance.org.

 

About the Streaming Video Alliance

Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability. For more information, please visit www.streamingvideoalliance.org.

###

Press Contact
Amber Winans
Bhava Communications
(510) 984-1526
sva@bhavacom.com

Posted in PR