april, 2018

mon09apr8:00 am9:30 amThe Reality of VR Video (Breakfast Panel at NAB Las Vegas)8:00 am - 9:30 am

Event Details

There’s little question that the potential of VR-ready video programming could be huge. In particular, content owners, content providers, broadcasters, pay-TV providers, OTT video providers and other players in the video distribution chain are excited about the prospect of offering immersive, 360-degree video experiences to viewers. They see a host of promising VR video applications, ranging from gaming to healthcare to sports to travel to real estate and beyond.

As a result, many content owners, content providers and service providers are now experimenting with this new medium, seeking to discover the right formula for success. In their quest, they are exploring various applications, trying out use cases, testing different concepts and generally studying what will appeal to consumers.

However, these video pioneers are also encountering some major hurdles as they strive to turn VR into hard reality. The two leading obstacles right now are the heavy bandwidth toll that VR takes on today’s strained video delivery networks and the high-efficiency encoding that’s required for delivering top-quality VR video to viewers. As a result, VR-ready video remains more of a dream than anything else.

Given all this, what are the short-term and long-term prospects for video-ready VR? Can the technology’s potential be realized and, if so, how quickly? In this special Light Reading breakfast forum run in partnership with the Streaming Video Alliance, technology experts from across the video spectrum will focus on the state of VR video, explore the technology’s opportunities and challenges, and chart a path forward for the technology.

For more information, contact us.


(Monday) 8:00 am - 9:30 am