SVTA Published Document

  • Home
  • Products
  • SVTA5011: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

SVTA5011: Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

About This Document

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.

Document Details

Working Group

Publication Date

September 11, 2018

Current Version

1.2

Number of pages

21

Other Documents

Below are some other documents you might find interesting.

Have A Question ABout Membership?

Schedule A Meeting

Send An Email

Don’t want to schedule a face-to-face meeting just now? No problem. Simply send your membership question to info@streamingvideoalliance.org or fill out the form below and someone will get back to you as soon as possible.

"*" indicates required fields

Name*
Email*
Hidden