Chris Hock

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Chris Hock


Chris Hock is a senior leader with a wealth of experience creating and bring new software solutions to market in both large companies and equity- and venture-backed start-ups. In his current role as Head of Business Strategy and Development at Adobe, Hock is responsible for defining and delivering solutions that drive revenue and profit growth by enabling Media and Entertainment companies to leverage data to acquire, engage and monetize high-value audiences. Prior, Hock created the most widely deployed addressable TV advertising system in the world while at BlackArrow/Cadent and before that at Macromedia/Adobe, lead the Flash video business from inception to become the leading platform for over-the-top and IP video delivery, earning him an Emmy award in the category. Hock holds a bachelor’s degree in physics from Michigan State University and an M.B.A. from the University of Michigan.

Project Lead

Chris is currently a project lead for the following projects:

Document Contributions

Chris has contributed to the following documents:

Committee Member

Chris is currently a member of the following committees:

Project Involvement

Chris is currently involved in the following projects:


Chris has participated in the following webinars:


Chris has appeared in the following videos:
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