End-to-End Ad Monitoring

Project Status:

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The project has been completed.


February 1, 2019

Estimated Completion:

May 1, 2020
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Problem Statement

Because of the many different technologies involved in ad delivery, it is difficult to piece together a holistic view of the delivery and consumption of ads. There is little unification between the technologies which makes gathering and unifying data to provide a clear picture difficult.

Project Description

Ad-supported video streaming is growing. Dedicated services like PlutoTV, Xumo (purchased by member company Comcast), and Tubi, have demonstrated that advertising can be an intrinsic part of the streaming experience, much like broadcast. But, unlike broadcast, delivering ads within streaming video involves multiple systems all working together, from stitching the ad into the video to delivering it as part of playback to measuring the time watched. Yet there is little interoperability between these different systems and technologies. As such, it is very difficult to provide an operational end-to-end view of the distribution and consumption of ads.

Current Document

End-to-End Ad Monitoring

This proof-of-concept project is intended to demonstrate how to create a holistic view of the delivery and consumption of ads throughout the streaming video workflow. A document will also be produced analyzing the results of the effort and make suggestions for improving data capture of ad delivery and playback.

Project Type

Document and Proof of Concept

Project Leads

Goals and Objectives

This project has the following objectives and goals:
  • To demonstrate that it’s possible to monitor the different ad systems within a streaming video workflow
  • To show how ad placement and error detection can be monitored from different ad systems of the streaming video workflow

Project Scope

This project PROVIDES:
  • An inventory of the end-to-end systems and technologies involved in ad distribution and consumption
  • A recommendation of the data points to capture from each system
  • A proposal for a solution to monitor the distribution and consumption of ads in streaming video through the workflow
This project DOES NOT PROVIDE:
  • The recommendation of a specific vendor solution to capture data
  • The recommendation of a specific vendor solution to visualize the captured data


The following members have contributed to this project. Click on their name to visit their profile. If they have not published their profile, the link will redirect to their LinkedIn profile.

Additional References

There are currently no external references needed to understand or participate within this project.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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