Answered By

Jim Owens

Sr. Director, Product Management, Advertising Technology at CommScope

Why Did CommScope Join the Streaming Video Technology Alliance?

As a leader in wired and wireless networking, video advertising, video processing and home devices, CommScope products and solutions are involved in all areas of video streaming. The Streaming Video Alliance provides a forum where we can work with industry experts to solve problems that span the entire breadth of the streaming video ecosystem.

What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the SVTA Can Help Address?

In a word—scaling. That includes scaling networks to meet the increasing demand, scaling monetization solutions to capture the value that demand generates, and further optimizing video delivery to maintain quality of experience while improving efficiency. Customers expect an experience like the one they have become accustomed to with broadcast and Pay TV. Streaming solutions need to scale smoothly to replicate—and exceed—that experience.

How Does an Organization Like the SVTA Bring Value to the Industry?

The Alliance brings leaders from across the video streaming community together to solve problems and make video streaming better. Everyone benefits from that, especially consumers.

Jim Owens

Sr. Director, Product Management, Advertising Technology at CommScope

About

CommScope (NASDAQ: COMM) is pushing the boundaries of technology to create the world’s most advanced wired and wireless networks. Our global team of employees, innovators and technologists empower customers to anticipate what’s next and invent what’s possible. Discover more at www.commscope.com.

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The Streaming Video Technology Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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