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Why Did Telestream Join the Streaming Video Alliance?
Telestream has a large portfolio of solutions used in the end-to-end workflow for streaming video, and works with many media and broadcast, content, and service providers across the whole spectrum of live and on-demand video today. Having originally led the market in video capture and transcoding solutions (Vantage) for production, post-production, and distribution formats, Telestream acquired the monitoring solutions and expertise from IneoQuest and Tektronix Video providing visibility for SDI and SMPTE 2110 at the front end, right through the transcoding process to distribution monitoring for traditional IPTV, cable, and OTT/adaptive streaming deployments. IneoQuest and Tektronix Video also had a long history working with the Alliance and participated in many working groups. With the recent addition of the DIVA and Kumulate content storage management solutions, and the multi-cloud migration and SaaS capabilities, Telestream is not only involved at every stage of video transport from camera to screen but is also pioneering cloud migration for video storage management, processing, viewing, QC and contribution/distribution monitoring. Being a part of the Alliance allows us to work with like-minded companies and individuals looking to agree upon best practices and improve efficiencies across the live and on-demand video spectrum.
What Do You Believe is the Biggest Technical Challenge Facing the Streaming Video Industry the Alliance Can Help Address?
Quite simply connecting the dots and providing better efficiency for vendors and video content and service providers across the industry. With the rate of change occurring in the industry around migration to IP (SDI-to-2110), new and improved video container, codec, resolutions and metadata formats (IMF, MXF, HEVC, UHD, HDR, WCG), migration to cloud (multi-cloud, microservices, SaaS models), low latency contribution/delivery, methodologies for digital advertising insertion and monitoring, CDN caching, and much more, there is no way any one company can handle this alone. We need industry collaboration more than ever before, and the Alliance is a good umbrella structure to foster the discussions needed to achieve better technical efficiency for these migrations and to provide solutions that will really work for the video providers.
How Does an Organization Like the Streaming Video Alliance Bring Value to the Industry?
The Alliance brings value by connecting people and companies together to discuss not just the technology aspects, but also the business and organizational aspects needed to make video migrations not just possible, but also viable. Cracking the proverbial technology “nut” is one (albeit very large) aspect of the migrations facing the industry today, but there are multiple other aspects to consider around business models, licensing, cloud transition costs and much more. The Alliance provides a constructive forum for the video providers to educate vendors on the viability of solutions when looking at this broader perspective.
Telestream® specializes in products that make it possible to get video content to any audience regardless of how it is created, distributed or viewed. Throughout the entire digital media lifecycle, from capture to viewing, for consumers through high-end professionals, Telestream products range from desktop components and cross-platform applications to fully-automated, enterprise-class digital media transcoding and workflow systems. Telestream enables users in a broad range of business environments to leverage the value of their video content. Telestream customers include the world’s leading media and entertainment companies: content owners, creators and distributors. In addition, a growing number of companies supplying and servicing much larger markets such as ad agencies, corporations, healthcare providers, government and educational facilities, as well as video prosumers and consumers, are turning to Telestream to simplify the access, creation and exchange of digital media. Founded in 1998, Telestream corporate headquarters are located in Nevada City. The company is privately held.