Marc Maycas (VP of Product Solutions)

Be prepared to adapt your content delivery strategy to ensure high quality standards. It is key to optimize the quality of your content, adjusting bitrate to match different device usage. Now, Smart TVs and Desktop will gain importance whereas you can afford less quality on mobile streaming due to reduced usage as everyone is at home. If you can reduce top quality bitrate layers in a calculated manner, both join times and buffer ratios will decrease due to lower network congestion.

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The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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