Advertising Working Group

Advertising

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Overview

The television viewing experience is transitioning from traditional linear broadcast to online streaming video making it critical for content owners and distributors to migrate elements of their existing business models (like ad insertion) to the new method of delivery. How should distributors insert ads when consumers are watching video on mobile devices? What is the best way to implement ad parity between broadcast and online? How is the quality of a video ad determined? In this working group, participating members work to answer those questions by translating critical functional elements from broadcast to online, and establishing clear best practices for how the resulting technology can be implemented.

Objectives

The Streaming Video Alliance Advertising Working Group has one primary objective: to define and develop best practices around the integration and operational processes for ad-supported streaming services in both on-demand and live video.

Published and Draft Documents

Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on …

Chairs

Current Projects

This group’s current projects will be listed soon.

Participating Companies

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