Advertising

Mission

To create best practices for the use of advertising in streaming video content.

Overview

As the television viewing experience transitions from traditional linear broadcast to online streaming video, it is critical for content owners and distributors to migrate elements of their existing business models (like ad insertion) to the new method of delivery. How should distributors insert ads when consumers are watching video on mobile devices? What is the best way to implement ad parity between broadcast and online? In this working group, participating members work to answer those questions by translating critical functional elements from broadcast to online, and establishing clear best practices for how the resulting technology can be implemented.

Objectives

The Streaming Video Alliance Advertising Working Group has one primary objective: to define and develop best practices around the integration and operational processes for ad-supported streaming services in both on-demand and live video.