Chairs

Mourad Kioumgi

sky logo transparent_small

Overview

Mission

The television viewing experience is transitioning from traditional linear broadcast to online streaming video making it critical for content owners and distributors to migrate elements of their existing business models (like ad insertion) to the new method of delivery. How should distributors insert ads when consumers are watching video on mobile devices? What is the best way to implement ad parity between broadcast and online? How is the quality of a video ad determined? In this working group, participating members work to answer those questions by translating critical functional elements from broadcast to online, and establishing clear best practices for how the resulting technology can be implemented.

To create best practices for the use of advertising in streaming video content.

Objectives

Documents

The Streaming Video Alliance Advertising Working Group has one primary objective: to define and develop best practices around the integration and operational processes for ad-supported streaming services in both on-demand and live video.

Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices (September 11, 2018)

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on viewer churn. To provide users with the best possible Quality of Experience (QoE), content publishers must take into account the advertising workflow with regards to quality, duration, delivery, and failure. The best practices presented in this paper, developed by a number of contributing companies in the Streaming Video Alliance’s Advertising Working Group, address a myriad of considerations for any OTT service provider that is considering the inclusion of advertising in their offering.

Blog: Ad Plays: How Can We Solve Error Reporting to be More Consistent? (March 15, 2019)

As more video is consumed across the internet via streaming services, there is increased pressure to monetize viewers, especially as the services scale to include millions of users. One monetization model is advertisements delivered in the same manner as television broadcast—the Ad pod (before, during, and after the show). But unlike traditional TV, streaming services employ a different set of technologies to insert those ads within live and on-demand programming…[read more]

Companies

The following are companies currently involved in the Advertising Working Group.

Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising