The television viewing experience is transitioning from traditional linear broadcast to online streaming video making it critical for content owners and distributors to migrate elements of their existing business models (like ad insertion) to the new method of delivery. How should distributors insert ads when consumers are watching video on mobile devices? What is the best way to implement ad parity between broadcast and online? How is the quality of a video ad determined? In this working group, participating members work to answer those questions by translating critical functional elements from broadcast to online, and establishing clear best practices for how the resulting technology can be implemented.