***NOTE TO INSPECTOR: All visible graphics are our own design, and were produced for this particular shoot.***

At the heart of delivering online video is understanding how it’s being consumed. From server-side logs to real-user measurement, analytics provides the insight into content consumption that can help shape Quality of Service and Quality of Experience. Failing to identify and capture needed metrics can result in a less than stellar end-user experience. What’s more, figuring out the best way to collect, aggregate, and visualize that data is critical to making sense of the end-to-end value chain but doing that requires understanding the answers to some difficult questions:

  • “What metrics do I need to collect from different steps in the value chain to provide the best end-to-end picture of my video experience?
  • “How can I combine server-side and client-side data collection?”
  • “What are the accepted industry thresholds for some of the KPIs I need to set against my data?”

The Streaming Video Alliance is dedicated to identifying and ratifying best practices, specifications, and requirements around analytics approaches to enable ecosystem participants critical and valuable insight into streaming behavior and consumption experiences.