Advertising and the Video Experience (November)

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Monday, November 27, 2017 at 10:00am (PST)

Let’s face it: consumers hate advertising. But, it’s one of the primary means by which to monetize online video so it isn’t going away anytime soon. Instead of turning towards figuring out how to get rid of advertising, many content owners and OTT operators are instead looking at how to improve the video advertising experience, applying techniques used in optimizing the quality-of-experience (QoE) of watching video content to the interstitial ads injected into the content. In this panel, you’ll learn about best practices for ensuring the highest quality of experience for video advertising and the methods by which to measure the video ad QoE.

Topics Covered

This webinar will address (or addressed) the following:

  1. What is the impact of poor video advertising quality on the overall streaming experience?
  2. How can content publishers ensure the highest quality video advertising?
  3. How should video ad quality be measured? What are some of the KPIs?
  4. What’s the optimal length for a video ad?
  5. How does hosting impact the advertising experience?
  6. How can we optimize the video advertising workflow to ensure better quality video ads?
  7. Client-side versus server-side ad insertion. Which one is better and why?
  8. What are the best ways to handle video ad interruptions? What are the options?
  9. How do we ensure video ad viewability? What constitutes an “ad view” and how do we count it?


Moderated by Jason Thibeault

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

You can connect with Jason on LinkedIn and follow him on Twitter.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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