Advertising and the Video Experience (November)

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Monday, November 27, 2017 at 10:00am (PST)

Let’s face it: consumers hate advertising. But, it’s one of the primary means by which to monetize online video so it isn’t going away anytime soon. Instead of turning towards figuring out how to get rid of advertising, many content owners and OTT operators are instead looking at how to improve the video advertising experience, applying techniques used in optimizing the quality-of-experience (QoE) of watching video content to the interstitial ads injected into the content. In this panel, you’ll learn about best practices for ensuring the highest quality of experience for video advertising and the methods by which to measure the video ad QoE.

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Topics Covered

  1. What is the impact of poor video advertising quality on the overall streaming experience?
  2. How can content publishers ensure the highest quality video advertising?
  3. How should video ad quality be measured? What are some of the KPIs?
  4. What’s the optimal length for a video ad?
  5. How does hosting impact the advertising experience?
  6. How can we optimize the video advertising workflow to ensure better quality video ads?
  7. Client-side versus server-side ad insertion. Which one is better and why?
  8. What are the best ways to handle video ad interruptions? What are the options?
  9. How do we ensure video ad viewability? What constitutes an “ad view” and how do we count it?

Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Jens Loeffler (Senior Director, Video Platform Engineering at Disney Streaming Service)

Jens Loeffler is the principal product manager/evangelist for Adobe Primetime, Adobe’s Premium TV solution, focusing on the product development and technical marketing/sales of TV/OTT-focused products. Equipped with an advanced media computer science degree, Jens started his career at digital agencies focusing on broadband, marketing and e-commerce development. Jens then joined Adobe as part of M&E Strategic Alliances team, working with many TV programmers and MVPDs on the first groundbreaking OTT/TVE launches. With much success and passion for the TV industry, he joined Adobe Primetime as a founding member where he was essential to the creation, launch and growth of Adobe’s leading TV business. Jens is well recognized by the industry. He is frequent speaker at industry events, author of the popular industry blog overdigital.com, and recognized on CableFAX Digital Hot List.

Jesper Persen (Technical Director at Nice People at Work)

No bio available.

Mourad Kioumgi (VOD Solutions Architect at Sky)

A VOD and OTT Consultant with 15 years experience building and designing products for OTT, Broadcast, Telecommunications, and TV industries. From architecting solutions E2E to defining innovating customer facing products.

Olivier Wellmann (Director of Product Management at )

No bio available.

Jens Loeffler (Senior Director, Video Platform Engineering at Disney Streaming Service)

Jens Loeffler is the principal product manager/evangelist for Adobe Primetime, Adobe’s Premium TV solution, focusing on the product development and technical marketing/sales of TV/OTT-focused products. Equipped with an advanced media computer science degree, Jens started his career at digital agencies focusing on broadband, marketing and e-commerce development. Jens then joined Adobe as part of M&E Strategic Alliances team, working with many TV programmers and MVPDs on the first groundbreaking OTT/TVE launches. With much success and passion for the TV industry, he joined Adobe Primetime as a founding member where he was essential to the creation, launch and growth of Adobe’s leading TV business. Jens is well recognized by the industry. He is frequent speaker at industry events, author of the popular industry blog overdigital.com, and recognized on CableFAX Digital Hot List.

Jesper Persen (Technical Director at Nice People at Work)

No bio available.

Mourad Kioumgi (VOD Solutions Architect at Sky)

A VOD and OTT Consultant with 15 years experience building and designing products for OTT, Broadcast, Telecommunications, and TV industries. From architecting solutions E2E to defining innovating customer facing products.

Olivier Wellmann (Director of Product Management at )

No bio available.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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