Downloading and the Future of Video Consumption
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Tuesday, September 25, 2018 at 10:00am (PST)
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- Please describe what Penthera does and the download-to-go functionality you’ve enabled for video distributors.
- What are the key technical considerations a video distributor or content owner must keep in mind when considering whether or not to enable download-to-go services?
- What are the biggest challenges for enabling download-to-go services?
- Right now, download-to-go seems like a very user-driven service. But is there an opportunity to be more intelligent about it? To proactively download content that the user might be interested in?
- Is download-to-go strictly a “dumb storage” solution or can it be combined with compute and other services to provide more functionality?
- How do analytics work in measuring the download-to-go experience? Is data collected from an app combined with streaming data to provide a complete picture of a user experience?
- What is the long-term outlook for consumer demand of download-to-go video consumption? Is it growing?
- Obviously, buffering and start-up time (to key measurements for streaming video) aren’t really applicable with download-to-go services. What are the key metrics that video distributors should be measuring to ensure a great user experience?
- Is there any way that advertising can be integrated with downloaded video assets (i.e., linear broadcast on-demand)? What are the most likely scenarios and how would the technology work?
- How is encoding managed with downloaded assets? Is it common practice to give the user the option of specifying the quality of video they want?
- Is there anyway to repurpose download-to-go storage on the device as an “edge” or “local” cache? What would need to be done in order to enable this kind of functionality?
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Moderated by Jason Thibeault
Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.
About the Streaming Video Alliance
The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.