Improving Streaming Video Metadata

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Thursday, June 25, 2020 at 10:00am (PST)

If you ask streaming video viewers about the experience of finding content across multiple OTT platforms, they will all pretty much agree that the process of finding what to watch is horribly broken. That’s primarily because of metadata. Most OTT platforms must normalize metadata from a variety of studios into ontologies they have developed for their own needs. That means different metadata schemas across video platforms that don’t communicate with one another. The result is silos of content the viewer must explore individually. There have been attempts to address the fragmentation of metadata in streaming, such as MovieLabs and Gracenote, but nothing has been universally adopted. In this webinar, we will explore some of the issues with metadata and streaming video, where it’s broken and where it works, and how it can be improved for a future of streaming that enables viewers to find content more easily.

Webinar Recording

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Topics Covered

  1. When it comes to streaming video, what is, and what isn’t, metadata?
  2. How important is metadata to the streaming experience?
  3. Where is metadata broken? Is it the data itself? How it’s collected? Normalization? Consistency?
  4. What is the impact of “broken” metadata on the streaming video experience? How does this impact viewers and platform operators?
  5. If everyone standardized on metadata to describe content, would that fix the problem of content discovery? What else needs to be tackled?
  6. Let’s pick on one workflow: studios providing content to streaming platforms. What’s not working in the process from the perspective of metadata? How can we fix it?
  7. How do commercial efforts (like Gracenote, Roku, etc.) and standards body efforts (MovieLabs ontology, EIDR, etc.) help? Or, do they create more confusion/fragmentation?
  8. What does an ideal metadata solution look like? Is it when everyone is just using the same metadata structure and definitions? Is it a common repository? Is everyone sharing information?
  9. How do you see metadata shaping up over the next 24 months? Is there anything on the horizon (technology, processes, collaboration) which might help to improve the situation long-term?

Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Jens Loeffler (Senior Director, Video Platform Engineering at Disney Streaming Service)

Jens Loeffler is the principal product manager/evangelist for Adobe Primetime, Adobe’s Premium TV solution, focusing on the product development and technical marketing/sales of TV/OTT-focused products. Equipped with an advanced media computer science degree, Jens started his career at digital agencies focusing on broadband, marketing and e-commerce development. Jens then joined Adobe as part of M&E Strategic Alliances team, working with many TV programmers and MVPDs on the first groundbreaking OTT/TVE launches. With much success and passion for the TV industry, he joined Adobe Primetime as a founding member where he was essential to the creation, launch and growth of Adobe’s leading TV business. Jens is well recognized by the industry. He is frequent speaker at industry events, author of the popular industry blog overdigital.com, and recognized on CableFAX Digital Hot List.

Neel Jadia (Sr. Director, Product Management at Conviva)

Neel Jadia is a results driven product leader. At Conviva, helped grow revenues YoY by building products to capture user engagement, video streaming quality of experience (QoE) & Ad experience data in real-time to improve Over The Top (OTT) video streaming apps installed on variety of consumer electronic streaming devices like Roku, Amazon Fire TV, Apple, Google Android, Microsoft Xbox, Sony playstation, Samsung TVs etc. to better compete against Netflix, Youtube etc. My products power Conviva’s portfolio of products: Experience Insights, Ad Insights & Content Insights. In the past, Neel held various roles @ Adobe, Ericsson & Cisco across product management, engineering & technology consulting. At Ericsson, Neel helped grow revenues consistently @ 40% YoY growth from 2011 to 2017 by developing product solutions aligned with customer’s business needs, strategic revenue growth initiatives, reduce spend & alleviate user pain points.

Rebecca Avery (Founder of Avery Media at Streaming Video Alliance (SME))

Rebecca is a media operations consultant and leader at building global product and metadata solutions that power collaborative and efficient companies. She has built global operations teams from scratch for early startups and major television OTT networks. I build media and content operations that are driven by data and strategy, not by dollars. Before specializing in media distribution, Rebecca worked for many years as a commercial producer and then a post-production supervisor for reality TV, music videos, and short-form digital properties. Her unique knowledge of the end-to-end content chain gives her valuable perspective of her clients and their audience.

Stefan Piruzevski (Senior Manager, Semantics at CBC)

Developing a great product requires scores of individuals and teams to coalesce around a common vision. Stefan relies heavily on communication and collaboration to elicit a shared vision which resonates broadly with a diverse group of stakeholders. In turn, sharing the message of a strong vision assists him in nurturing product development among cross functional teams within the organization and with partnered vendors. To execute on strategic objectives, Stefan helps cross-functional teams thrive by leveraging years of software development experience in industries that includes: market research & fulfillment, customer relationship management, non-profit and broadcast & digital media.

Jens Loeffler (Senior Director, Video Platform Engineering at Disney Streaming Service)

Jens Loeffler is the principal product manager/evangelist for Adobe Primetime, Adobe’s Premium TV solution, focusing on the product development and technical marketing/sales of TV/OTT-focused products. Equipped with an advanced media computer science degree, Jens started his career at digital agencies focusing on broadband, marketing and e-commerce development. Jens then joined Adobe as part of M&E Strategic Alliances team, working with many TV programmers and MVPDs on the first groundbreaking OTT/TVE launches. With much success and passion for the TV industry, he joined Adobe Primetime as a founding member where he was essential to the creation, launch and growth of Adobe’s leading TV business. Jens is well recognized by the industry. He is frequent speaker at industry events, author of the popular industry blog overdigital.com, and recognized on CableFAX Digital Hot List.

Neel Jadia (Sr. Director, Product Management at Conviva)

Neel Jadia is a results driven product leader. At Conviva, helped grow revenues YoY by building products to capture user engagement, video streaming quality of experience (QoE) & Ad experience data in real-time to improve Over The Top (OTT) video streaming apps installed on variety of consumer electronic streaming devices like Roku, Amazon Fire TV, Apple, Google Android, Microsoft Xbox, Sony playstation, Samsung TVs etc. to better compete against Netflix, Youtube etc. My products power Conviva’s portfolio of products: Experience Insights, Ad Insights & Content Insights. In the past, Neel held various roles @ Adobe, Ericsson & Cisco across product management, engineering & technology consulting. At Ericsson, Neel helped grow revenues consistently @ 40% YoY growth from 2011 to 2017 by developing product solutions aligned with customer’s business needs, strategic revenue growth initiatives, reduce spend & alleviate user pain points.

Rebecca Avery (Founder of Avery Media at Streaming Video Alliance (SME))

Rebecca is a media operations consultant and leader at building global product and metadata solutions that power collaborative and efficient companies. She has built global operations teams from scratch for early startups and major television OTT networks. I build media and content operations that are driven by data and strategy, not by dollars. Before specializing in media distribution, Rebecca worked for many years as a commercial producer and then a post-production supervisor for reality TV, music videos, and short-form digital properties. Her unique knowledge of the end-to-end content chain gives her valuable perspective of her clients and their audience.

Stefan Piruzevski (Senior Manager, Semantics at CBC)

Developing a great product requires scores of individuals and teams to coalesce around a common vision. Stefan relies heavily on communication and collaboration to elicit a shared vision which resonates broadly with a diverse group of stakeholders. In turn, sharing the message of a strong vision assists him in nurturing product development among cross functional teams within the organization and with partnered vendors. To execute on strategic objectives, Stefan helps cross-functional teams thrive by leveraging years of software development experience in industries that includes: market research & fulfillment, customer relationship management, non-profit and broadcast & digital media.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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