Mobile Phones: Changing the Online Video Landscape

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Monday, March 27, 2017 at 10:00am (PST)

The mobile phone is changing the video landscape. Consumers are flocking to their smaller screens in record numbers to watch everything from live events to news to full-length shows and movies. But what’s driving this new behavior? And how can you take advantage of it as you develop your own streaming video strategy? In this webinar, we will explore consumer research from both the Streaming Video Alliance and the Ericsson ConsumerLab that digs into this growing phenomenon, providing useful insights that shed light on why consumers are using their mobile phones more often to watch video. You’ll leave this webinar not only with a better understanding of consumer behavior, but with useful insights that can help shape the way you deliver your own online video.

Webinar Recording

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Topics Covered

This webinar was based on a presentation and, as such, didn’t have any questions.


Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Anders Erlandsson (Head of IndustryLab, Ericsson Consumer & IndustryLab at Ericsson)

No bio available.

Anders Erlandsson (Head of IndustryLab, Ericsson Consumer & IndustryLab at Ericsson)

No bio available.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

© 2015-2020, Streaming Video Alliance
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