Multicast ABR

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Wednesday, May 2, 2018 at 10:00am (PST)

When it comes to online streaming, we live in a unicast world. And that’s a problem. As more consumers gravitate towards anytime, anywhere video consumption, the capacity to serve single streams of high-quality video content to millions of viewers reaches its breaking point. The question is whether multicast ABR is the solution or just a technological unicorn. In this panel, you’ll learn about the differences between unicast and multicast, how multicast ABR might be achieved (and under what conditions) using a variety of technologies such as LTE-B, and the challenges that may keep this solution from ever coming to fruition.

Topics Covered

This webinar will address (or addressed) the following:

  1. What is Multicast ABR? How does it work?
  2. What are the primary use cases for M-ABR? Where does it work really well? Where does it fail?
  3. What are the benefits of M-ABR? To the operator? To the viewer?
  4. How do we make M-ABR work in today’s heterogenous delivery environments? (i.e., Internet + ISP network/mobile + home network)
  5. What are the technical “gotchas” for implementing M-ABR? What do network operators have to keep in mind when considering deployment?
  6. Have we seen any deployments today? If not, why not?
  7. The industry has been talking about M-ABR for several years now. What is the primary obstacle to seeing widespread deployment?
  8. What needs to still happen before M-ABR will become a reality?
  9. How does M-ABR work in conjunction with other streaming latency-reducing technologies like WebRTC? Is it needed? Are these approaches mutually-exclusive? Is M-ABR just one component of the overall solution to reducing delivery latency or is it the “silver bullet?”
  10. Will M-ABR be needed when 5G is widely deployed?
  11. What is the one piece of advice you can give network operators considering deployment of M-ABR?

Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Brian Stevenson ( at Streaming Video Alliance (SME))

Brian Stevenson makes stuff up for a living. He is a passionate innovator, prolific patent filer, serial technology entrepreneur and an alumna of 5 successful start-ups that have helped shaped today’s entertainment experience while bringing joy and excitement into the lives of millions of people. A huge proponent of IP based content processing and delivery, Brian has built many ground-breaking IP products and solutions for Operators, Studios and Content Owners, all while fostering the shift to “Cloud Native” and SaaS infrastructures and business models.

Brian is a regular contributor to SMPTE, SCTE, and a frequent speaker at industry events on topics as diverse as Edge Computing, VR/AR & Haptics, and AI & Inference.

Mark Fisher (VP of Marketing and Business Development at Qwilt)

Mark is a senior executive team member. He has led marketing, business development, product management, and sales teams at startups from early funding through rapid growth. He is a strong and skilled marketing professional with deep experience in go-to-market strategy, product life cycle management, partner relationship management. and ecosystem building. Mark has experience in the mobile, telecommunications, edge computing, networking technology, cloud services, and the Internet of Things industries.

Neil Geary (Director of Network Evolution (U.K.) at Virgin Media)

No bio available.

Philippe Carol (Sr. Product Manager at Anevia)

No bio available.

Brian Stevenson ( at Streaming Video Alliance (SME))

Brian Stevenson makes stuff up for a living. He is a passionate innovator, prolific patent filer, serial technology entrepreneur and an alumna of 5 successful start-ups that have helped shaped today’s entertainment experience while bringing joy and excitement into the lives of millions of people. A huge proponent of IP based content processing and delivery, Brian has built many ground-breaking IP products and solutions for Operators, Studios and Content Owners, all while fostering the shift to “Cloud Native” and SaaS infrastructures and business models.

Brian is a regular contributor to SMPTE, SCTE, and a frequent speaker at industry events on topics as diverse as Edge Computing, VR/AR & Haptics, and AI & Inference.

Mark Fisher (VP of Marketing and Business Development at Qwilt)

Mark is a senior executive team member. He has led marketing, business development, product management, and sales teams at startups from early funding through rapid growth. He is a strong and skilled marketing professional with deep experience in go-to-market strategy, product life cycle management, partner relationship management. and ecosystem building. Mark has experience in the mobile, telecommunications, edge computing, networking technology, cloud services, and the Internet of Things industries.

Neil Geary (Director of Network Evolution (U.K.) at Virgin Media)

No bio available.

Philippe Carol (Sr. Product Manager at Anevia)

No bio available.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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