Multicast ABR

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Wednesday, May 2, 2018 at 10:00am (PST)

When it comes to online streaming, we live in a unicast world. And that’s a problem. As more consumers gravitate towards anytime, anywhere video consumption, the capacity to serve single streams of high-quality video content to millions of viewers reaches its breaking point. The question is whether multicast ABR is the solution or just a technological unicorn. In this panel, you’ll learn about the differences between unicast and multicast, how multicast ABR might be achieved (and under what conditions) using a variety of technologies such as LTE-B, and the challenges that may keep this solution from ever coming to fruition.

Topics Covered

This webinar will address (or addressed) the following:

  1. What is Multicast ABR? How does it work?
  2. What are the primary use cases for M-ABR? Where does it work really well? Where does it fail?
  3. What are the benefits of M-ABR? To the operator? To the viewer?
  4. How do we make M-ABR work in today’s heterogenous delivery environments? (i.e., Internet + ISP network/mobile + home network)
  5. What are the technical “gotchas” for implementing M-ABR? What do network operators have to keep in mind when considering deployment?
  6. Have we seen any deployments today? If not, why not?
  7. The industry has been talking about M-ABR for several years now. What is the primary obstacle to seeing widespread deployment?
  8. What needs to still happen before M-ABR will become a reality?
  9. How does M-ABR work in conjunction with other streaming latency-reducing technologies like WebRTC? Is it needed? Are these approaches mutually-exclusive? Is M-ABR just one component of the overall solution to reducing delivery latency or is it the “silver bullet?”
  10. Will M-ABR be needed when 5G is widely deployed?
  11. What is the one piece of advice you can give network operators considering deployment of M-ABR?

Panelists

Moderated by Jason Thibeault

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.


You can connect with Jason on LinkedIn and follow him on Twitter.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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