Open Caching Goes Mainstream

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Wednesday, November 18, 2020 at 9:00am (PST)

Pushing video delivery to the edge of the operator network is critical in meeting surging consumer demand for streaming content. Doing so can improve critical streaming metrics including startup-time, buffer ratio, and bitrate switching which ultimately results in improved quality of experience. ISP edge delivery, therefore, can be an important part of the overall delivery infrastructure even when most publishers utilize multiple content delivery networks. Additionally, those network operators who are also content rights holders might employ external CDNs to handle off-net delivery for roaming subscribers.   Specifications such as the Streaming Video Alliance’s Open Caching can enable network operators to build their own edge-based caches that can federate with Open Caching compliant caches in other networks, allowing the service provider to collaborate directly with the publisher for content delivery. This can give the publisher not only improved insight into multi-network delivery, but also enable management of all content across those networks and caches from a single point of control.   In this webinar, panelists will talk about implementing and deploying edge caching solutions based on the Alliance’s Open Caching specifications, citing real-world examples such as BT’s recent announcement regarding deployment of a Cisco/Qwilt Open Caching solution, while also exploring some of the technical challenges of implementation.

Webinar Recording

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Topics Covered

This webinar will address the following topics:
  1. What was the genesis of Open Caching? Why did the SVA form the group and what were the objectives?
  2. The transition from traditional broadcast video delivery to streaming video delivery is happening. But consumer expectations of video, whether streamed or delivered traditionally, haven’t changed. How do solutions like Open Caching support viewer expectations for a flawless viewing experience?
  3. Why is it important for streaming industry ecosystem players to participate in the development of technology-neutral specifications like Open Caching?
  4. Defining a solution like Open Caching is one thing, implementing it is another. How critical is early adoption to future success through PoCs, trials, etc.?
  5. What role can technology vendors play in the growth and adoption of solutions like Open Caching?
  6. BT is the first network operator to deploy a productized Open Caching solution. What was the decision-making process and what do you hope to accomplish through deployment?
  7. How can we measure the success of Open Caching within the network?
  8. What are some next steps for open caching? Where is the specification headed and what is the group working on?

Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Alon Maor (Co-Founder/CEO at Qwilt)

Alon leads Qwilt’s strategic direction and business execution, with over fifteen years of experience in multinational high-tech companies and startups. Alon is also a board member of the Streaming Video Alliance (SVA), an industry forum with more than 80 online video ecosystems leaders including Comcast, CBS, Charter, Disney Streaming, Sky and Verizon to create an open architecture for streaming. Prior to Qwilt, Alon spent five years at Cisco, where he was responsible for software engineering and development within the service provider organization. Alon joined Cisco following the acquisition of P-Cube, where he was part of the early team that defined and successfully deployed a new deep packet inspection product category at over 1,000 enterprise and service provider customers. Earlier in his career, Alon held engineering roles at Seabridge (Nokia Siemens Networks). Alon has a Bachelor of Science degree in Computer Science and Electrical Engineering from Tel Aviv University and an MBA (Multi-Disciplinary) at the Leon Recanati School at Tel Aviv University.

Jeff Budney (Manager, Core Network Planning at Verizon)

As manager of the Interconnects and Caching team within Core Network Planning Jeff is responsible for Peering connections to Verizon’s global Public IP network and developing strategies for the efficient flow of traffic. Upon first joining the Wireline planning organization in 2014 Jeff was responsible for capital budget management and program management of IT work requests

Previously held various roles with National Network Operations (NNO) and Maintenance Engineering within Verizon Wireless working at various times on emergency services location technology, text messaging and as SS7 Planner for VZW. Most recently Jeff was responsible for planning the rollout of voice application servers needed for VZW’s nationwide launch of IMS based Voice over LTE (VoLTE).

John Faria (Product Manager, Edge Compute, Network and Content Delivery Convergence at British Telecom)

John is a product and project specialist with over 20 years of experience in the IT Industry, specializing in telecoms and broadband, unified communications, edge & cloud computing, and managed services. He has strong leadership and project management skills coupled with sound commercial awareness and market insight. John is a proven self-starter and excellent communicator with a track record of building teams and delivering compelling products and services to the market. He is also an evangelist for the strategic importance of product management and governance in an enterprise.

Michael Fay (VP, Media Distribution at Disney Streaming Service)

Management veteran with focus on distributed compute and content distribution over the Internet. As an Internet-video industry pioneer, Michael developed and supported the broadest range of online solutions in entertainment, distance learning, enterprise, finance, gaming, software delivery. His success stories include innovating the products and technology technology that converge traditional television with online streaming with a focus on scale, QoE, and cost. Michael is currently maintaining a career focus on developing new markets, designing products, providing growth strategies, and succeeding in the execution of OTT business plans. Academic achievements include a graduate degree in International Business Management as well as successes in post graduate research within the broadcasting industry and surrounding technology management.

Theodore Tzevelekis (Head of Business Development at Cisco Mass-Scale infrastructure Group (MIG) at Cisco)

Theo is a seasoned executive and leader with experience in Engineering, Business/Corporate Strategy, M&A, and Business Process Engineering. His professional experience spans across engineering and senior corporate roles, including 8 years in top tier Management and Strategy Consulting at Bain & Company.

Alon Maor (Co-Founder/CEO at Qwilt)

Alon leads Qwilt’s strategic direction and business execution, with over fifteen years of experience in multinational high-tech companies and startups. Alon is also a board member of the Streaming Video Alliance (SVA), an industry forum with more than 80 online video ecosystems leaders including Comcast, CBS, Charter, Disney Streaming, Sky and Verizon to create an open architecture for streaming. Prior to Qwilt, Alon spent five years at Cisco, where he was responsible for software engineering and development within the service provider organization. Alon joined Cisco following the acquisition of P-Cube, where he was part of the early team that defined and successfully deployed a new deep packet inspection product category at over 1,000 enterprise and service provider customers. Earlier in his career, Alon held engineering roles at Seabridge (Nokia Siemens Networks). Alon has a Bachelor of Science degree in Computer Science and Electrical Engineering from Tel Aviv University and an MBA (Multi-Disciplinary) at the Leon Recanati School at Tel Aviv University.

Jeff Budney (Manager, Core Network Planning at Verizon)

As manager of the Interconnects and Caching team within Core Network Planning Jeff is responsible for Peering connections to Verizon’s global Public IP network and developing strategies for the efficient flow of traffic. Upon first joining the Wireline planning organization in 2014 Jeff was responsible for capital budget management and program management of IT work requests

Previously held various roles with National Network Operations (NNO) and Maintenance Engineering within Verizon Wireless working at various times on emergency services location technology, text messaging and as SS7 Planner for VZW. Most recently Jeff was responsible for planning the rollout of voice application servers needed for VZW’s nationwide launch of IMS based Voice over LTE (VoLTE).

John Faria (Product Manager, Edge Compute, Network and Content Delivery Convergence at British Telecom)

John is a product and project specialist with over 20 years of experience in the IT Industry, specializing in telecoms and broadband, unified communications, edge & cloud computing, and managed services. He has strong leadership and project management skills coupled with sound commercial awareness and market insight. John is a proven self-starter and excellent communicator with a track record of building teams and delivering compelling products and services to the market. He is also an evangelist for the strategic importance of product management and governance in an enterprise.

Michael Fay (VP, Media Distribution at Disney Streaming Service)

Management veteran with focus on distributed compute and content distribution over the Internet. As an Internet-video industry pioneer, Michael developed and supported the broadest range of online solutions in entertainment, distance learning, enterprise, finance, gaming, software delivery. His success stories include innovating the products and technology technology that converge traditional television with online streaming with a focus on scale, QoE, and cost. Michael is currently maintaining a career focus on developing new markets, designing products, providing growth strategies, and succeeding in the execution of OTT business plans. Academic achievements include a graduate degree in International Business Management as well as successes in post graduate research within the broadcasting industry and surrounding technology management.

Theodore Tzevelekis (Head of Business Development at Cisco Mass-Scale infrastructure Group (MIG) at Cisco)

Theo is a seasoned executive and leader with experience in Engineering, Business/Corporate Strategy, M&A, and Business Process Engineering. His professional experience spans across engineering and senior corporate roles, including 8 years in top tier Management and Strategy Consulting at Bain & Company.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

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The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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