Scaling Video Delivery

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Thursday, August 29, 2019 at 10:00am (PST)

There is no doubt that streaming video is here to stay. Every month, more consumers log into and subscribe to one or more OTT services. But as those services grow beyond geographical borders, providers are forced to ensure that their offerings can meet the demands of a swelling user base located around the world. Given that this involves employing the public Internet to deliver video to different pockets of the globe, OTT operators often struggle with implementing the best video delivery architecture—what infrastructure to purchase and install where, which partners to employ, and how to ensure the best possible viewer experience. In this webinar, we’ll explore some of the proven methods for scaling video delivery as well as best practices employed by some of the world’s biggest streamers.

Webinar Recording

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Topics Covered

  1. When we talk about scaling video delivery, what do we mean? Is it buying more hardware? Purchasing more cloud capacity? Adding more encoders?
  2. What role do service providers, like CDNs, play in a scaling strategy? What are some of the best practices for scaling video delivery when employing partners like network providers?
  3. Are there any new technologies, like streaming protocols, or alternate architectures, like peer-to-peer, that can impact scalability?
  4. Are more video delivery architectures moving to the cloud because hardware is increasingly difficult to scale? What’s the mix of hardware and software to optimize scalability?
  5. How does a fragmented delivery architecture impact scalability? Is there a benefit for a video distributor to work with a single “all-in-one” provider (i.e., a video delivery platform) versus using “best of breed” components in a workflow?
  6. Is there a relationship between scalability and quality of experience? What is it? How can video distributors ensure they have the highest possible QoE while also providing the biggest scale?
  7. Obviously, the delivery network is a crucial component of scalability. Are there ways to “tune” it to improve scalability or, even more important, quality as scale increases?
  8. What role is the cloud playing in video delivery scalability? Are there best practices for selecting cloud vendors or employing cloud technology to ensure scalability?
  9. Does the edge play a role in scaling video delivery? If so, how can video distributors maximize their use of it to ensure a highly consistent QoE at scale?
  10. Disney recently announced 4K and HDR streams in Disney+ for no charge. Is that a breakage model? If every subscriber chooses that version, will the Disney+ architecture implode? How do you think they are ensuring high-quality at scale?
  11. What is the single most important scalability challenge that video distributors should focus on in 2020?

Panelists

Click on a panelist’s picture to visit their Streaming Video Alliance profile. Note: if their profile is not public, this will redirect to their LinkedIn profile.

Brent Yates (CTO at Hellastorm)

Brent is an executive team leader who excels at finding creative solutions to business problems. He is a leading expert in optimizing software and hardware-based parallel processing systems to accelerate complex computing tasks. He is also a co-inventor on over 30 patents in video, data transmission, and related areas. Brent is instrumental in developing and bringing to market numerous products. His expertise is in the area of FPGA designs, video network traffic monitoring, and optimizing video delivery systems at the data center and at the edge of networks. He has experience successfully managing internal and external (offshore) engineering teams and has knowledge covering high level architecture to hands on coding. He has proven skills in creating complex hardware and software systems.

Guillaume Bichot (Principal Engineer, Head of Exploration at Broadpeak)

Guillaume Bichot joined Broadpeak in August 2018 to strengthen its R&D department as the head of the Exploration team, with a focus on addressing and developing innovation. Prior to working at Broadpeak, Guillaume was a principal scientist at Technicolor and Thomson, where he led international teams/activities related to image and networking. His areas of expertise include video streaming, IOT, wireless, broadband access, network virtualization. Guillaume has contributed to many collaborative projects and standardization bodies. He has authored numerous papers at industry conferences. He is the co-chair of the DVB MCAST group that recently issued the multicast adaptive bit rate (mABR) specification.

Marc Baillavoine (CEO at Quortex)

No bio available.

Brent Yates (CTO at Hellastorm)

Brent is an executive team leader who excels at finding creative solutions to business problems. He is a leading expert in optimizing software and hardware-based parallel processing systems to accelerate complex computing tasks. He is also a co-inventor on over 30 patents in video, data transmission, and related areas. Brent is instrumental in developing and bringing to market numerous products. His expertise is in the area of FPGA designs, video network traffic monitoring, and optimizing video delivery systems at the data center and at the edge of networks. He has experience successfully managing internal and external (offshore) engineering teams and has knowledge covering high level architecture to hands on coding. He has proven skills in creating complex hardware and software systems.

Guillaume Bichot (Principal Engineer, Head of Exploration at Broadpeak)

Guillaume Bichot joined Broadpeak in August 2018 to strengthen its R&D department as the head of the Exploration team, with a focus on addressing and developing innovation. Prior to working at Broadpeak, Guillaume was a principal scientist at Technicolor and Thomson, where he led international teams/activities related to image and networking. His areas of expertise include video streaming, IOT, wireless, broadband access, network virtualization. Guillaume has contributed to many collaborative projects and standardization bodies. He has authored numerous papers at industry conferences. He is the co-chair of the DVB MCAST group that recently issued the multicast adaptive bit rate (mABR) specification.

Marc Baillavoine (CEO at Quortex)

No bio available.

Moderated by Jason Thibeault

Executive Director

Jason Thibeault is the Executive Director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Jason spent eight years at Limelight Networks, a leading CDN, where he held several roles including product manager and marketing strategist. Jason is an inventor on multiple technical patents in the streaming industry and a proven entrepreneur. He is also a contributing editor to Streaming Media Magazine.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

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