Transitioning Video Delivery to the Cloud: Best Practices

Transitioning Video Delivery to the Cloud: Best Practices (November)

Tuesday, November 20, 2018 at 10:00am (PST)

The real transition from traditional TV broadcast to online video is happening behind the scenes as incumbents and new providers embrace cloud resources to provide a scalable, distributed means to reach the widest possible audience. But the cloud is complicated. With a myriad of providers and a bevy of services available, providers need to understand both how the cloud can help streaming video workflows as well as the challenges involved with implementation and integration. In this panel, you’ll hear experts discuss a variety of challenges with cloud-based workflows, the growing importance of edge computing, and best practices for adopting cloud technologies in video delivery.

Topics Covered

This webinar will address (or addressed) the following:

  1. Are all the technologies associated with traditional broadcast moving to the cloud? What’s staying on premise? Which video delivery technologies are “cloud-ready” and which aren’t?
  2. Various cloud technologies to deliver streaming video have been around for a while. How have they changed over the past few years that make them even more attractive?
  3. What should a traditional broadcaster, perhaps enabling a streaming service, or a pure-play streaming company look for in a cloud provider for their video streaming technologies?
  4. Traditional broadcasters often have hardware redundancy built into their operations. But how does redundancy work with cloud providers?
  5. What are the impacts of cloud technologies on video delivery latency? Are there ways that video distributors can mitigate?
  6. With video workflow elements moving to the cloud (and outside the firewall), what are some of the security considerations that video distributors must address?
  7. What are some of the ways that cloud technologies improve the video delivery workflow? What about complicating it?
  8. Is there a potential for “vendor lock-in” when transitioning traditional on-premises video delivery hardware or software to the cloud? If there is, how can a video distributor avoid this?


Dror Gill

Raji Sankaran

Johan Bolin

Mick McCluskey

Petr Peterka


This topic was moderated by Jason Thibeault, the Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter at @_jasonthibeault.

About the Streaming Video Alliance

The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings. You can find out more about membership here.

Scroll to Top

Stay In The Know!

Streaming video technology is changing at a frantic pace. How are you keeping up? Subscribe to SEGMENTS, the newsletter dedicated to the world of streaming video. Read about innovations from our member companies, industry analysis, and how we are helping to solve some of the critical technical challenges.


The official newsletter of the Streaming Video Alliance

Subscribe Today!