Advertising and the Video Experience

Advertising and the Video Experience (November 27, 2017)
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November 27, 2017 (10am PST)

Let’s face it: consumers hate advertising. But, it’s one of the primary means by which to monetize online video so it isn’t going away anytime soon. Instead of turning towards figuring out how to get rid of advertising, many content owners and OTT operators are instead looking at how to improve the video advertising experience, applying techniques used in optimizing the quality-of-experience (QoE) of watching video content to the interstitial ads injected into the content. In this panel, you’ll learn about best practices for ensuring the highest quality of experience for video advertising and the methods by which to measure the video ad QoE.

This panel features:

  • Olivier Wellmann (Conviva)
  • Jens Loeffler (Adobe)
  • Jesper Persen (Nice People at Work)
  • Mourad Kioumgi (Sky)

This topic was moderated by Jason Thibeault, the Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter @_jasonthibeault.

About the Streaming Video Alliance

The Streaming Video Alliance is a global consortium of companies dedicated to helping shape the future of streaming video through the publication of best practices, guidelines, specifications, and requirements. The Alliance is the only streaming video industry forum representing a true cross-section of the value chain. Service providers, network operators, content owners, and technology providers are all collaborating together to build a future where streaming video is “broadcast quality.”

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