Fixing the Streaming Video Ad Problems

Fixing the Streaming Video Ad Problems (March 26, 2020)

March 26, 2020 (10am PST)

As OTT has matured, so too have the monetization models. Making money from OTT is no longer just about subscriptions. Advertising is playing a bigger role, especially as many platforms experiment with advertising-supported offerings. But as advertisers embrace streaming, as the broadcast ad dollars begin to shift to OTT in larger amounts, numerous technical issues have been revealed. For example, how does SCTE-35 translate from broadcast to streaming? How can ad effectiveness be measured? What impact does the QoS of advertising delivery have on viewer QoE? How can ads be tailored to individual users? In this webinar, we’ll explore the technical issues and technologies associated with delivering ad experiences in streaming video. Panelists for this exciting webinar will be announced shortly. This webinar will be moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter @_jasonthibeault.

Relevant Documents

Below are links to documents you might find relevant to the discussion in the webinar:

About the Streaming Video Alliance

The Streaming Video Alliance is a global consortium of companies dedicated to helping shape the future of streaming video through the publication of best practices, guidelines, specifications, and requirements. The Alliance is the only streaming video industry forum representing a true cross-section of the value chain. Service providers, network operators, content owners, and technology providers are all collaborating together to build a future where streaming video is “broadcast quality.”

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