June 25, 2020 (10am PST)
If you ask streaming video viewers about the experience of finding content across multiple OTT platforms, they will all pretty much agree that the process of finding what to watch is horribly broken. That’s primarily because of metadata. Most OTT platforms must normalize metadata from a variety of studios into ontologies they have developed for their own needs. That means different metadata schemas across video platforms that don’t communicate with one another. The result is silos of content the viewer must explore individually. There have been attempts to address the fragmentation of metadata in streaming, such as MovieLabs and Gracenote, but nothing has been universally adopted. In this webinar, we will explore some of the issues with metadata and streaming video, where it’s broken and where it works, and how it can be improved for a future of streaming that enables viewers to find content more easily. Panelists for this exciting webinar will be announced shortly. This webinar will be moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter @_jasonthibeault.
About the Streaming Video Alliance
The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video. By educating the industry on the technical nature of the issues, providing a neutral forum for collaboration across the video ecosystem, and publishing documentation that defines technical solutions, the Alliance is helping to improve the streaming video experience at scale. Over 75 companies including network operators, content rights holders, OTT platforms, service providers, and technology vendors – representing some of the biggest names in global streaming – participate in bi-weekly working group activities and quarterly face-to-face meetings.