October 24, 2019 (10am PST)
Whether people like them or not, ads in their videos are not going away anytime soon. In fact, as viewership continues to transition from traditional broadcast to streaming, so too do the ads as content owners seek to keep the ad revenue flowing. But many video distributors don’t see the ad as part of the whole streaming experience. But viewers do! When ads don’t show (and the user sees a black screen instead) or they are of a poorer visual quality than the video itself, users are left wondering if something is wrong with the service. And that’s bad for business. In this webinar, we’ll explore some of the best practices for ensuring high-quality ad delivery in streaming video and how to optimize video ad delivery and insertion.
Panelists for this exciting webinar include:
- Dave Romrell (Commscope)
- Amit Shetty (IAB Tech Lab)
- Chris Hock (Adobe and Streaming Video Alliance Advertising Working Group Co-Chair)
- Sean Wilkinson (Conviva)
This webinar will be moderated by Jason Thibeault, Executive Director of the Streaming Video Alliance. You can follow Jason on Twitter @_jasonthibeault.
About the Streaming Video Alliance
The Streaming Video Alliance is a global consortium of companies dedicated to helping shape the future of streaming video through the publication of best practices, guidelines, specifications, and requirements. The Alliance is the only streaming video industry forum representing a true cross-section of the value chain. Service providers, network operators, content owners, and technology providers are all collaborating together to build a future where streaming video is “broadcast quality.”