Live Streaming

Although many in the streaming video industry would say that “we have VOD figured out,” live linear streaming is a completely different animal. Plagued by a host of challenges ranging from scaling, to ad insertion, to “time behind live,” to multi-platform distribution, content providers are feverishly trying to provide a solution for their viewers that either closely mimics traditional broadcast or, in some ways, even exceeds it. And in many cases, this may require interface with traditional broadcast standards such as SCTE which have never been applied to a streaming environment. In this working group, participating members work to tackle those challenges with specifications and best practices that address how to provide a high-quality live stream to a global audience.