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Traditional linear broadcast has established a set of consumer expectations around watching video that have not translated well to online streaming. Consumers want a “broadcast quality” experience regardless if they watch on their television or their mobile phone. But what metrics do video distributors need to gather and measure? What data will identify problems with online streaming and offer opportunities to fix underlying issues? And how do distributors implement the mechanism to capture that information? In this working group, participating members focus on answering these questions by providing a framework for the collection, analysis, and reporting of measurement/QoE metrics.


The Streaming Video Alliance Measurement/Quality of Experience (QoE) Working Group has three objectives. First, to identify streaming video metrics to gather; second, to establish guidelines on how to calculate those metrics; and third, to create best practices on implementing a system to capture QoE and other measurement data.


Current Projects

Proof of Concepts

This group has not initiated or completed any proofs of concept.


Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.

Best Practices for End-To-End Workflow Monitoring


There is no presenter.

Best Practices in End-to-End Monitoring and Touchstream's End-to-End Vizualisation


Presented by Brenton Ough

CTA Common Media Client Data Presentation


Presented by Thomas Edwards

Lisbon QoE Meeting Agenda/Presentation


Presented by Thomas Edwards

Measurement/QoE May 10 2018 Meeting Presentation


Presented by Thomas Edwards

SVA Q1 2019 Meeting - QoE WG - End-to-end Workflow Monitoring


Presented by Christopher Kulbakas



Key Network Delivery Metrics

This document describes key network delivery metrics for streaming Internet video. The Streaming Video Alliance Quality of Experience (QoE) working group (WG) developed these metrics as a common language to describe effectiveness of network delivery. Although many more metrics could have been documented, these particular metrics represent the most common and important metrics according to the QoE WG group membership. It is expected that these metrics can be used across the streaming video ecosystem to provide guidance that can lead to enhancement of QoE.


Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.

Best Practices for End-to-End Workflow Monitoring

As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well as a differentiator between competing video streaming services. Yet, consistent, systematic, standardized, objectively measured, and business-rules-driven QoE assurance continues to be an elusive goal. This document outlines factors that impact consumer QoE, sheds light on some of the underlying challenges to diagnosing QoE impact and provides a set of best practices for end-to-end QoE monitoring in video streaming workflows.

Participating Companies

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