Players and Playback

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It’s the end of the line for the streaming video workflow. It’s where all the efforts in delivery tuning, encoding optimization, and other content transformations come to a head. But there are innumerable technology challenges once it leaves the network and hits the viewer’s screen. These challenges may deal with the player itself, as a piece of software on a device, or with the playback experience: how users navigate, manipulate, and consume content. And although there is plenty of measurement happening at the player, there is little consistency across multiple playback experiences on a myriad of devices. In this study group, participating members and selected outside parties will seek to document those challenges and assess the technology player landscape in an effort to provide consistency to the industry. It is from this documentation and analysis that best practices, guidelines, and even specifications will arise to provide possible solutions.


The Streaming Video Alliance Player and Playback Study Group has the following objectives. First, to understand the technical challenges across the player and device ecosystem. Second, to document those challenges and identify possible projects for best practices, guidelines, and specifications.


Current Projects

This group does not have any current projects.

Proof of Concepts

This group has not initiated or completed any proofs of concept.



This group does not currently have any published documents.


Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.

This group does not currently have any draft documents.

Participating Companies

Making Streaming Video Better

The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.

© 2015-2020, Streaming Video Alliance
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