Virtual Reality/360-Degree Video
Share this page:
Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.
The State of VR/360-Degree Video
VR/360-degree video is an exciting evolution of traditional video content and both entertainment companies and traditional businesses are exploring its uses. While consumer adoption of VR video is still at the beginning of the adoption curve, many content owners and marketers are looking to this innovative medium to differentiate themselves in a crowded content market, to tell new, engaging stories, or deliver product/brand messaging. This market report looks at the technology, challenges, and approaches currently available to content creators with VR/360-degree video.
Note that to download draft documents, you must be an employee of an active member company with an ARO account. If you are part of a member company and don’t yet have an ARO account, you can request one here.
This group does not currently have any draft documents.