Virtual Reality/360-Degree Video

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Overview

Virtual Reality/360-Degree Video is promising to revolutionize the video experience. But, as a burgeoning industry, it is also undergoing rapid change across the value-chain. Technologies, business models, and end-user experiences are evolving regularly. It’s clear that the video and broadcast industries need to better understand what is happening in order to make informed decisions about the direction, strategy, and possible implementation of VR solutions. In this study group, participating members and selected outside parties will seek to understand and document the VR industry in an effort to identify opportunities for developing best practices.

Objectives

The Streaming Video Alliance VR/360-Degree Video Study Group has the following objectives. First, to understand the VR market and how it is impacting traditional video experiences. Second, to capture the state of VR technologies, the players, and use-cases. And, third, to catalog existing standards efforts.

Chairs

Current Projects

Proof of Concepts

This group has not initiated or completed any proofs of concept.

Presentations

Below are presentations delivered during working group sessions. Click on the presentation name to open it (many files are for members only and will require authentication) and a presenter name to view their profile. Note: if a presenter’s profile is not public, it will redirect to their LinkedIn page.

Documents

Published

The State of VR/360-Degree Video

VR/360-degree video is an exciting evolution of traditional video content and both entertainment companies and traditional businesses are exploring its uses. While consumer adoption of VR video is still at the beginning of the adoption curve, many content owners and marketers are looking to this innovative medium to differentiate themselves in a crowded content market, to tell new, engaging stories, or deliver product/brand messaging. This market report looks at the technology, challenges, and approaches currently available to content creators with VR/360-degree video.

Draft

This group does not currently have any draft documents.

Participating Companies

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