Announcing a New Study Group:
Players and Playback

This group will explore the technical challenges in developing, implementing, and supporting a variety of players across multiple devices. It will also explore issues in the playback experience, like content discovery, and how that is impacted by the player technology.

June/July 2020 Member Spotlight
Welcome To Our New Member Companies!

Will you be the next to

Welcome to our New Board Members and WG Co-Chairs!
Board Member
Board Member
Board Member
Co-Chair
Co-Chair
Chris Hock
Vipul Patel
Clive Dickens
Thierry Fautier

VR/360-Degree Video

Mike Hughes

Networking and Transport

A New Open Caching Specification

This document describes the functional specification of open-caching relayed-token-authentication mechanism. The focus is on generically supporting URI signing using this method. There are additional applications – like user Cookies, which are mentioned in this document without getting into the specifics. While multiple different CDNs, as well as CDNi, support Tokenization in alternative methods, the goal of this implementation is to support all of these different formats via the relay authentication mechanism.

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@SVideoAlliance
Exciting Research Published by our Member Companies
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Making Streaming Video Better

Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption. The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers. The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.

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Learn More About the Alliance

Published Technical Documents

Below are some recent technical publications produced by our Working Groups. You can see the full list here.
Optimizing Video Delivery With The Open Caching Network

Delivering a great video experience requires content to be served as close to the end-user as possible. In this whitepaper, we illustrate how network operators …

Geo-Data for IPv6

There are many different approaches to associating attributes to an IP address and many different attributes that can apply. There are also several different approaches …

Forensic Watermarking Implementation Considerations for Streaming Media

The piracy of online video content is a significant issue for content owners and distributors. This document explains the technology of watermarking and how it …

Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on …

Draft Technical Documents

Below are some documents currently under development by Streaming Video Alliance working groups. You can see the full list here.
(DRAFT) Open Caching Capacity Interface

This document defines the specification for an API to retrieve capacity metrics from an Open Caching Node.

(DRAFT) Securing Live Streams

The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the …

(DRAFT) Best Practices for Reducing Live Streaming Latency

Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has …

(DRAFT) Best Practices for End-to-End Workflow Monitoring

As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well …

The future is coming. How are you helping to shape it?

Our Technical Groups

The Streaming Video Alliance has a number of different technical groups to solve critical challenges across the streaming video ecosystem. Click on one to find out more.

Advertising

The Advertising Working Group works to define and develop best practices around the integration and operational processes for ad-supported streaming services.

Edge Storage

The Edge Storage Working Group (a sub-group of Open Caching) works to define how storage in the home and at the network edge can be employed to improve the viewer experience.

Geo

The Geo Working Group (a sub-group of Network and Transport) works to define specifications and best practices for how geographical data can be used in streaming video.

Live Streaming

The Live Streaming Working Group works to define industry best practices that address the technical challenges involved in streaming high quality at global scale.

Metadata

The Metadata Working Group will propose metadata definitions and enhancements to existing standards to provide better interoperability and scale for the streaming industry.

Measurement/QoE

The Measurement/QoE Working Group works to identify metrics, establish guidelines on how to calculate them, and to create best practices on implementing a system to capture QoE and other measurement data.

Network & Transport

The Network and Transport Working Group works to identify the characteristics of audience growth that would require rapid scaling and establish architecture guidelines to meet them.

Open Caching

The Open Caching Working Group works to identify the critical components of a non-proprietary caching system and establish basic architectural guidelines for implementation.

Player and Playback

The Player and Playback Study Group works to understand the technical challenges facing player implementation and optimization across the device ecosystem.

Privacy & Protection

The Privacy and Protection Working Group focuses on identifying critical data elements to collect and to describe the different methods by which to safeguard this data during storage and usage.

Virtual Reality

The VR/360-Degree Video Study Group works to understand the VR market and how it is impacting traditional video experiences while capturing the state of VR technologies, the players, and use-cases.

Questions About the Alliance?

Below are some common questions people have about the Streaming Video Alliance. You can find more here, or ask your own question!

No. The Alliance will submit any draft specifications created to the appropriate standards body (e.g. IETF, CTA, etc.) for ratification. We have formed a number of liaisons with other industry bodies and we will continue to do so as we create a network.

The Streaming Video Alliance has two primary membership levels. The first level, supporting, is designed for companies that want to listen and observe but can’t commit to contributing. This means they can attend meetings and working group sessions but can’t contribute to documents (such as reviewing or writing sections), can’t lead projects, can’t chair working groups, etc. The second level, principal, is designed for companies seeking to actively participate in one or more working groups. They can lead projects, act as working group chairs, vote on publications, be voted to the board (two board seats are reserved for principal members), and contribute to documents.

The Streaming Video Alliance has three primary goals. First, is to educate the industry on the challenges of delivering the highest-quality possible viewer experience for streaming video at scale. Second, is to provide a forum for streaming video industry companies to collaborate. Third, is to define solutions to those technical challenges through best practices, guidelines, specifications, and more.

The Alliance is a non-profit, non-equity, 501 (c)(6) organization incorporated in the state of Delaware. The Alliance is governed by the Board of Directors and managed by an experienced team.

From the Blog

Viasat Brings Streaming Video Alliance Open Caching Technology to Life with FuboTV

A Critical Step For the Streaming Video Alliance Viasat, a Streaming Video Alliance member company, announced today that they have partnered with FuboTV, a leading live streaming content provider, to bring their sports, news, and entertainment content to in-flight passengers at no charge. In order to scale this offering and deliver a high-quality viewing experience

Read More »

Fighting Stream Piracy with ContentArmor Video Watermark

Piracy Is Your Toughest Competitor Assessing the impact of streaming piracy has always been a difficult and controversial exercise. Interestingly, in a panel about “IP Protection” during the 2019 OTT Sports Pro Summit in Madrid, an anti-piracy representative of a large PayTV operator shared an internal evaluation of the scale of streaming piracy for their

Read More »
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