Announcing Streaming Video Alliance LABS, an open-source software initiative to codify Alliance specifications.
Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption.
The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers.
The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.
Below are some recent technical publications produced by our Working Groups. You can see the full list here.
The Streaming Video Alliance has a number of different technical groups to solve critical challenges across the streaming video ecosystem. Click on one to find out more.
The Advertising Working Group works to define and develop best practices around the integration and operational processes for ad-supported streaming services.
The Edge Storage Working Group (a sub-group of Open Caching) works to define how storage in the home and at the network edge can be employed to improve the viewer experience.
The Geo Working Group (a sub-group of Network and Transport) works to define specifications and best practices for how geographical data can be used in streaming video.
The Live Streaming Working Group works to define industry best practices that address the technical challenges involved in streaming high quality at global scale.
The Metadata Working Group will propose metadata definitions and enhancements to existing standards to provide better interoperability and scale for the streaming industry.
The Measurement/QoE Working Group works to identify metrics, establish guidelines on how to calculate them, and to create best practices on implementing a system to capture QoE and other measurement data.
The Network and Transport Working Group works to identify the characteristics of audience growth that would require rapid scaling and establish architecture guidelines to meet them.
The Open Caching Working Group works to identify the critical components of a non-proprietary caching system and establish basic architectural guidelines for implementation.
The Privacy and Protection Working Group focuses on identifying critical data elements to collect and to describe the different methods by which to safeguard this data during storage and usage.
The VR/360-Degree Video Study Group works to understand the VR market and how it is impacting traditional video experiences while capturing the state of VR technologies, the players, and use-cases.
As consumer demand rises for online video and more platforms, devices, and experiences enter the market, video streaming continues its rapid trajectory. Through the Alliance, we are able to engage in significant discussions about what this means for the future of our industry and how to best work together to bring optimal viewing experiences to our customers around the globe.
The Streaming Video Alliance plays a valuable role in evolving an online video ecosystem that is stable, scalable and capable of delivering world-class experiences to consumers. We greatly value the work of the Alliance and its commitment to convening leaders in this space to tackle challenges of global scale.
ViacomCBS is excited to join the Streaming Video Alliance and collaborate with its member technology companies, programmers, and distributors to promote standards around video quality of service measurement and improved streaming efficiency that will benefit us all and our audiences.
The biggest movement we see in the CDN market is exponential growth in the OTT space. Consumers today are taking control of the viewing experience. They’re deciding what to watch, when to watch it, and they expect it to be delivered at broadcast quality to any device. Working alongside Alliance members to develop best practices and industry standards will help our customers take full advantage of direct-to-consumer services.
OTT continues to be a key growth driver and we’re intently focused on delivering high-quality streaming experiences and content to our customers. As a Streaming Video Alliance member, we continue to support the Alliance mission of improved network efficiency, scalability and customer experience.
The Streaming Video Alliance has become a critical voice in the industry, enabling organizations from across the online video ecosystem, even competitors, to come together and collaborate on architecture, specifications and best practices that allow us to navigate a rapidly evolving landscape. As founding members, Qwilt is wholeheartedly committed to the mission of the Alliance and will continue to contribute to the on-going work.
We have over 22.5 million customers across seven European territories, and have just launched two new streaming services in Spain and Switzerland, further strengthening our position as the leading provider of streaming services in Europe. As consumer demand continues to grow, the Alliance is an excellent forum for us to contribute, collaborate and share learnings with other leading streaming services.
As we revealed in our 2017 OTT Video Services Study, OTT video is poised to overtake TV within five years, and yet bandwidth limitation challenges are giving way to concerns around quality of service and quality of experience. There is no better time for us to come together as a united industry alliance to address these potentially show-stopping issues.
How do we future proof the OTT space? It’s top of mind for us as we help our customers keep pace with the many advances and opportunities in streaming video, especially to mobile devices. To accelerate the industry forward it takes a forum like the Streaming Video Alliance to align the many players in this space and come to consensus on how we approach opportunities and challenges.
As one of the founding members of the Alliance, we have been intimately involved in the industry discussion and working groups that are helping to bring issues to light and work toward solutions. There is a lot of uncharted territory ahead in the OTT market and we are confident that through the work of the Alliance members, including ourselves, we can make positive, long term impact in moving this market forward.
Embracing online streaming is the next big step in the evolution of cable TV and keeping our audience engaged while doing so is critical. Our broadband subscriber numbers continue to rise, representing a growing portion of our business and clearly a sign of the times. Working closely with the other members of the Alliance helps us keep a pulse on the OTT space and problem solve the broader industry challenges.
Below are some common questions people have about the Streaming Video Alliance. You can find more here, or ask your own question!
No. The Alliance will submit any draft specifications created to the appropriate standards body (e.g. IETF, CTA, etc.) for ratification. We have formed a number of liaisons with other industry bodies and we will continue to do so as we create a network.
The Streaming Video Alliance has two primary membership levels. The first level, supporting, is designed for companies that want to listen and observe but can’t commit to contributing. This means they can attend meetings and working group sessions but can’t contribute to documents (such as reviewing or writing sections), can’t lead projects, can’t chair working groups, etc. The second level, principal, is designed for companies seeking to actively participate in one or more working groups. They can lead projects, act as working group chairs, vote on publications, be voted to the board (two board seats are reserved for principal members), and contribute to documents.
The Alliance is a non-profit, non-equity, 501 (c)(6) organization incorporated in the state of Delaware. The Alliance is governed by the Board of Directors and managed by an experienced team.
Piracy Is Your Toughest Competitor Assessing the impact of streaming piracy has always been a difficult and controversial exercise. Interestingly, in a panel about “IP Protection” during the 2019 OTT Sports Pro Summit in Madrid, an anti-piracy representative of a large PayTV operator shared an internal evaluation of the scale of streaming piracy for their
Disney+ just launched, and from the moment the first of several million clicked ‘subscribe’, the home of the famous mouse had to be at the ready. As Fierce Video points out, the launch didn’t go without its hiccups. While Disney’s initial issues were just a matter of coding, any number of problems can arise in
The Capacity Gap Much has been said about the explosive growth in the demand for streaming video, and how it impacts the infrastructure that supplies it. Some estimate that in a few years streaming demand will outpace the ability to supply it by a factor of five. With CPU performance increasing at a modest 3.5%
Making Streaming Video Better
The Streaming Video Alliance is committed to bringing video streaming companies together to help build a better viewer experience at scale.
