Earlier this year, a new proposal was submitted by Apple to the HLS specification which addressed CDN switching. The proposal, HLS Content Steering Proposal 1.1b1, was posted to the IETF hls-interest mailing list for comment, where it received considerable feedback regarding the proposal’s lack of compatibility with typical CDN tokenization schemes. An ad-hoc group from
Will you be the next to
The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the use of a variety of technologies including watermarking, Digital Rights Management (DRM), fingerprinting, and cryptography. This document examines and discusses the streaming video system to provide best practices for protecting and securing streaming video content for both content providers and distributors to ensure content is being used as intended by those who it was intended.
Making Streaming Video Better
Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption. The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers. The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.
Published Technical Documents
Our Technical Groups
The Streaming Video Alliance has a number of different technical groups to solve critical challenges across the streaming video ecosystem. Click on one to find out more.
Questions About the Alliance?
No. The Alliance will submit any draft specifications created to the appropriate standards body (e.g. IETF, CTA, etc.) for ratification. We have formed a number of liaisons with other industry bodies and we will continue to do so as we create a network.
The Streaming Video Alliance has two primary membership levels. The first level, supporting, is designed for companies that want to listen and observe but can’t commit to contributing. This means they can attend meetings and working group sessions but can’t contribute to documents (such as reviewing or writing sections), can’t lead projects, can’t chair working groups, etc. The second level, principal, is designed for companies seeking to actively participate in one or more working groups. They can lead projects, act as working group chairs, vote on publications, be voted to the board (two board seats are reserved for principal members), and contribute to documents.
From the Blog
Exposing the Inner Workings of Streaming Video What many people outside of the industry don’t understand is how complicated it is to deliver streaming video. Unlike broadcast television, which is based on standardized, interoperable technology, much of the streaming video stack needs to be connected together in an ad-hoc fashion through APIs or customer integrations.
As an organization devoted to providing a collaborative forum for companies to solve critical technology challenges in the streaming video industry, we are overjoyed to see so many of our member companies achieve such a pinnacle of technical achievement by winning a 2021 Emmy Award. It will be amazing to see how we can incorporate