Solving Critical Challenges

Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption.

The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers.

The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work together to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.

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News and Blog

Are Smartphones the Future of the Television Experience?

As people watch more online video from more screens (see Figure 1, from Ooyala), one thing is clear: the smartphone is becoming an increasingly larger part of the viewing experience, rivaling and, in some cases, exceeding that of other devices for certain lengths of content. [1] As Figure 1 illustrates, the mobile phone exceeds that
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Is AT&T’s Acquisition of Time Warner a Warning Shot Across Verizon’s Bow?

Just recently, AT&T announced plans to acquire Time Warner, a purchase that would add a host of valuable content assets (like HBO, CNN, and TNT) to its growing portfolio (which already includes DirecTV). The seemingly obvious reason for this new acquisition is diversification. The rise of Netflix, HBO, and Amazon Prime Video have shown us
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For Online Video to Succeed Broadcast, Collaboration is Key

Walking around the halls of IBC 2016, I am struck by the maturity of online video technologies. No longer ostracized to the kid’s table, online video (and, by consequence, the cloud) has been embraced by a variety of established technology companies who have launched offerings to address the growing OTT space. Take Accenture Digital Video
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For the Success of Online Video, Let’s Strike While the Iron is Hot

In an earlier article, I proposed that although people were clearly consuming the 2016 Rio Olympics streaming from a variety of devices, it wasn’t “primetime” for online streaming; that there were still a host of challenges (quality, authentication, etc.) to overcome before we would ever see online take the place of broadcast. But combine popularity with
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Online Video vs. TV: Have We Finally Reached the Tipping Point?

We can’t escape the voices in the industry. “Cable television is dead.” “Cord cutting is for real.” “Millennials watch all of their content online.” But have we truly reached a point where online video is replacing traditional broadcast television? Sure, it’s clear that online video is growing in popularity. The latest research from Limelight Networks
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Why Apple, Microsoft, or Amazon Will Win the Living Room

Apple’s recent launch of a much-revised and improved Apple TV experience brings the family room back into the spotlight, where a long-standing war has been raging. From game consoles to set-top boxes (STB) to smart apps, a host of hardware and software companies have been vying for the coveted “gateway” spot—the main device or application
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