November 2020 Member Spotlight
Episode #1 (October 2020)
An Interview with Michelle Munson, Founder/CEO of Eluvio
The Alliance is Committed to Diversity and Inclusion in the Streaming Industry
A New Committee

Committees are sometimes formed to tackle projects that don't fit into a single working group but, nevertheless, are important for the streaming industry.

The Industry References Committee has been formed to address the need for a standardized glossary of streaming terms and reference architecture diagrams that explain parts of the workflow.

A New Industry Project

The Industry References Committee is working on a Streaming Industry Glossary.

We recognize that many streaming glossaries have been created in the past, but never one from an organization such as ours. We hope it will become the "glossary of record" for the industry and are working to ensure definitions take into account current social movements.

Welcome Our Newest Member Companies!

Will you be the next to

A New Technical Publication
Best Practices for End-to-End Workflow Monitoring

As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well as a differentiator between competing video streaming services. Yet, consistent, systematic, standardized, objectively measured, and business-rules-driven QoE assurance continues to be an elusive goal. This document outlines factors that impact consumer QoE, sheds light on some of the underlying challenges to diagnosing QoE impact and provides a set of best practices for end-to-end QoE monitoring in video streaming workflows.

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Making Streaming Video Better

Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption. The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers. The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.

Documents Published
Involved Companies
Words Written
Meetings Convened

Published Technical Documents

Below are some recent technical publications produced by our Working Groups. You can see the full list here.
Optimizing Video Delivery With The Open Caching Network

Delivering a great video experience requires content to be served as close to the end-user as possible. In this whitepaper, we illustrate how network operators …

Forensic Watermarking Implementation Considerations for Streaming Media

The piracy of online video content is a significant issue for content owners and distributors. This document explains the technology of watermarking and how it …

Best Practices for End-to-End Workflow Monitoring

As the video streaming industry continues to mature, QoE expectations continue to rise in importance both as a value proposition to the consumer as well …

Improved Quality of Service (QoS) For Advertisement Delivery Across OTT: Best Practices

Advertisement insertion into OTT streams is a critical part of the overall user experience. Breakdowns in services or delivery can have a detrimental impact on …

Draft Technical Documents

Below are some documents currently under development by Streaming Video Alliance working groups. You can see the full list here.
(DRAFT) Open Caching Capacity Interface

This document defines the specification for an API to retrieve capacity metrics from an Open Caching Node.

(DRAFT) Open Cache Request Routing Functional Specification (Version 2.0)

This document describes the high-level functional specification of open caching request routing and the required interfaces to enable request routing to be performed from an …

(DRAFT) Securing Live Streams

The ability to prevent piracy, take down illegal content, and act against illegal sources are key objectives of content protection. Meeting these objectives requires the …

(DRAFT) Best Practices for Reducing Live Streaming Latency

Over-the-Top (OTT) video streaming is accelerating towards a tipping point where broadcasters are simulcasting their content to both OTT and traditional broadcast customers. This has …

The future is coming. How are you helping to shape it?

Our Technical Groups

The Streaming Video Alliance has a number of different technical groups to solve critical challenges across the streaming video ecosystem. Click on one to find out more.


The Advertising Working Group works to define and develop best practices around the integration and operational processes for ad-supported streaming services.

Edge Storage

The Edge Storage Working Group (a sub-group of Open Caching) works to define how storage in the home and at the network edge can be employed to improve the viewer experience.


The Geo Working Group (a sub-group of Network and Transport) works to define specifications and best practices for how geographical data can be used in streaming video.

Live Streaming

The Live Streaming Working Group works to define industry best practices that address the technical challenges involved in streaming high quality at global scale.


The Metadata Working Group will propose metadata definitions and enhancements to existing standards to provide better interoperability and scale for the streaming industry.


The Measurement/QoE Working Group works to identify metrics, establish guidelines on how to calculate them, and to create best practices on implementing a system to capture QoE and other measurement data.

Network & Transport

The Network and Transport Working Group works to identify the characteristics of audience growth that would require rapid scaling and establish architecture guidelines to meet them.

Open Caching

The Open Caching Working Group works to identify the critical components of a non-proprietary caching system and establish basic architectural guidelines for implementation.

Player and Playback

The Player and Playback Study Group works to understand the technical challenges facing player implementation and optimization across the device ecosystem.

Privacy & Protection

The Privacy and Protection Working Group focuses on identifying critical data elements to collect and to describe the different methods by which to safeguard this data during storage and usage.

Virtual Reality

The VR/360-Degree Video Study Group works to understand the VR market and how it is impacting traditional video experiences while capturing the state of VR technologies, the players, and use-cases.

Questions About the Alliance?

Below are some common questions people have about the Streaming Video Alliance. You can find more here, or ask your own question!

No. The Alliance will submit any draft specifications created to the appropriate standards body (e.g. IETF, CTA, etc.) for ratification. We have formed a number of liaisons with other industry bodies and we will continue to do so as we create a network.

The Streaming Video Alliance has two primary membership levels. The first level, supporting, is designed for companies that want to listen and observe but can’t commit to contributing. This means they can attend meetings and working group sessions but can’t contribute to documents (such as reviewing or writing sections), can’t lead projects, can’t chair working groups, etc. The second level, principal, is designed for companies seeking to actively participate in one or more working groups. They can lead projects, act as working group chairs, vote on publications, be voted to the board (two board seats are reserved for principal members), and contribute to documents.

The Streaming Video Alliance has three primary goals. First, is to educate the industry on the challenges of delivering the highest-quality possible viewer experience for streaming video at scale. Second, is to provide a forum for streaming video industry companies to collaborate. Third, is to define solutions to those technical challenges through best practices, guidelines, specifications, and more.

The Alliance is a non-profit, non-equity, 501 (c)(6) organization incorporated in the state of Delaware. The Alliance is governed by the Board of Directors and managed by an experienced team.

From the Blog

Viasat Brings Streaming Video Alliance Open Caching Technology to Life with FuboTV

A Critical Step For the Streaming Video Alliance Viasat, a Streaming Video Alliance member company, announced today that they have partnered with FuboTV, a leading live streaming content provider, to bring their sports, news, and entertainment content to in-flight passengers at no charge. In order to scale this offering and deliver a high-quality viewing experience

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Fighting Stream Piracy with ContentArmor Video Watermark

Piracy Is Your Toughest Competitor Assessing the impact of streaming piracy has always been a difficult and controversial exercise. Interestingly, in a panel about “IP Protection” during the 2019 OTT Sports Pro Summit in Madrid, an anti-piracy representative of a large PayTV operator shared an internal evaluation of the scale of streaming piracy for their

Read More »
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