Solving Critical Challenges

Streaming video is exploding in popularity. Consumers are watching more video online across a myriad of devices. But, the streaming experiences, across providers, can be wildly different from each other which ultimately hurts adoption.

The problem is a lack of collaboration within the industry. All of the streaming providers and broadcasters are building their online video solutions with no guidance. They are doing what they have to do to make it work for their subscribers.

The Streaming Video Alliance provides a forum for collaboration to improve interoperability among operators, providers, and vendors. Together, companies from across the video ecosystem work together to build best practices and specifications that ensure a more consistent end-user experience and promote further adoption of online video.

Learn About the Alliance

What Companies are Saying

Viacom is excited to join the Streaming Video Alliance and collaborate with its member technology companies, programmers, and distributors to promote standards around video quality of service measurement and improved streaming efficiency that will benefit us all and our audiences.

OTT continues to be a key growth driver and we’re intently focused on delivering high-quality streaming experiences and content to our customers. As a Streaming Video Alliance member, we continue to support the Alliance mission of improved network efficiency, scalability and customer experience.

We have over 22.5 million customers across seven European territories, and have just launched two new streaming services in Spain and Switzerland, further strengthening our position as the leading provider of streaming services in Europe. As consumer demand continues to grow, the Alliance is an excellent forum for us to contribute, collaborate and share learnings with other leading streaming services.

News and Blog

Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking

Technical Document Released by the Alliance’s Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New Board Members FREMONT, Calif., July 24, 2018 /PRNewswire/ — The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, today announced the publication of a technical document that provides considerations for implementing forensic watermarking
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Streaming Video Alliance Welcomes Google as New Member

Alliance Gathers at Viacom’s Headquarters Today in New York City for Annual Meeting FREMONT, Calif., May 10, 2018 /PRNewswire/ — The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, today announced that Google has joined as its newest member. At today’s event hosted by principal member Viacom, Alliance members will gather at
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Next-Generation Streaming with the Open Caching Network

How do you make your streaming viewers happier, so they consume more content and keep their subscription longer? The key is in how you address critical technical challenges like scale, quality, and startup time. In this post, you’ll learn about the Streaming Video Alliance’s Open Caching Network and how you can use this novel and
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The Streaming Video Alliance is Growing Up

Since the Streaming Video Alliance’s formation in 2014, a lot has changed in streaming video. Not only have new streaming technologies come into the market, but new approaches to solving old problems have been proposed (like applying WebRTC to the latency issue with live streaming), and adoption has continued to explode across a myriad of
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Are Smartphones the Future of the Television Experience?

As people watch more online video from more screens (see Figure 1, from Ooyala), one thing is clear: the smartphone is becoming an increasingly larger part of the viewing experience, rivaling and, in some cases, exceeding that of other devices for certain lengths of content. [1] As Figure 1 illustrates, the mobile phone exceeds that
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Is AT&T’s Acquisition of Time Warner a Warning Shot Across Verizon’s Bow?

Just recently, AT&T announced plans to acquire Time Warner, a purchase that would add a host of valuable content assets (like HBO, CNN, and TNT) to its growing portfolio (which already includes DirecTV). The seemingly obvious reason for this new acquisition is diversification. The rise of Netflix, HBO, and Amazon Prime Video have shown us
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