Creating Best Practices For Online Video | Streaming Video Alliance

The Future of Streaming Is In Your Hands

Companies from across the streaming video ecosystem have come together. They are collaborating to help shape the future of online video through best practices, specifications, and requirements. Join today to have your say in the streaming video services of tomorrow.

Thoughts on the Industry

Are Smartphones the Future of the Television Experience?

As people watch more online video from more screens (see Figure 1, from Ooyala), one thing is clear: the smartphone is becoming an increasingly larger part of the viewing experience, rivaling and, in some cases, exceeding that of other devices for certain lengths of content. [1] As Figure 1 illustrates, the mobile phone exceeds that of the Desktop and Connected TV (CTV) when it comes to watching 10-30 minute clips. This trend is further borne ...
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Is AT&T’s Acquisition of Time Warner a Warning Shot Across Verizon’s Bow?

Just recently, AT&T announced plans to acquire Time Warner, a purchase that would add a host of valuable content assets (like HBO, CNN, and TNT) to its growing portfolio (which already includes DirecTV). The seemingly obvious reason for this new acquisition is diversification. The rise of Netflix, HBO, and Amazon Prime Video have shown us that content (especially original content) attracts consumers. And what do network operators like AT&T need? More subscribers. With the likes ...
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